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Twilio // platform for building messaging applications
Marketing, Full Time    New York City, United States    Posted: Monday, December 06, 2021
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See yourself at Twilio

Join the team as our next Content Marketing Manager- SEO

Who we are & why were hiring

Twilio powers real-time business communications & data solutions that help companies & developers worldwide build better applications & customer experiences.

Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, & we're looking for more builders, creators, & visionaries to help fuel our growth momentum.

About the job

As a member of the Content Marketing team at Twilio Segment, you will help build the media & publishing arm of Segment. Your role - Content Marketing Manager, SEO - will help new prospects organically discover our product, company, & content. 


Reporting to Segments Head of Content Marketing, this position is critical in supporting Segments organic growth efforts & driving traffic to the Segment blog & associated properties.


In this role, youll:

  • Grow traffic to properties through organic search marketing programs.
  • Implement our SEO strategy together alongside our demand generation team.
  • Create engaging written content (articles, recipes, landing pages etc) that adhere to SEO best practices.
  • Optimize existing assets to improve search ranking.
  • Take internal-facing content & existing marketing collateral to repurpose them for search.
  • Work with our content team to ensure the content we create on the marketing site ranks for our priority search terms.


Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, & we encourage everyone who meets the required qualifications to apply. While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

  • 3+ years of experience working in an editorial capacity & a deadline-driven environment. 
  • Strong copywriting & proofreading skills. 
  • Strong interpersonal & time management skills.
  • Ability to juggle multiple projects at one time. 
  • Ability to research complex topics & break down concepts into digestible chunks to deliver to a non-technical audience. 
  • Familiarity with the cloud, APIs, customer data communications, & enterprise software is a plus.
  • BONUS: Understanding of Twilio, Segment, or martech in general.
  • BONUS: A passion & strong understanding of the customer data platform industry & our mission


This role will be based in NY- USA

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental & wellness leave, healthcare, a retirement savings program, & much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, & are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering & donation efforts.

So, if you're ready to unleash your full potential, do your best work, & be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Important COVID-19 Guidance (For candidates applying to roles in the United States):

To comply with Executive Order 14042, all Twilio employees working in the U.S. are required to submit proof of vaccination for COVID-19 unless they qualify for a medical or religious accommodation / exemption. Employees onboarded after January 4, 2022 must submit proof of vaccination or receive approval for an exemption prior to their Twilio start date.   

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