Cloudwaysour managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, & reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud. Now, were looking for a Director Digital Marketing to help shape how we future-proof our digital properties. 

This role is aligned to the Cloudways business unit. You will own the vision & strategy for the Cloudways website, optimizing web marketing operations to drive customer acquisition & revenue growth through self-serve & product-led growth (PLG). This is a senior-level role with complete ownership of our go-to-market engine (i.e. our website), requiring you to bring deep technology marketing (Martech) & digital user experience strategies across the full acquisition funnel. Using your knowledge of SaaS technology and/or eCommerce GTM models, you will identify customer lifecycle tactics to scale user conversion, encourage product adoption, & build customer loyalty through cost effective growth strategies.

As the leader of our digital marketing function, you will manage the team responsible for conversion rate optimization, online pre-sales engagement, email marketing programs, & customer lifecycle marketing initiatives, reporting directly to the VP of Marketing. You will work within a cross-functional Marketing, Product, & Engineering matrix to ensure our website & digital properties are equipped to deliver a seamless customer user experience, grow online sales, & move prospects through the sign-up to conversion funnel, while tightly monitoring core business KPIs.

This position is fully remote in the UK, with occasional international travel required.

What You'll Be Doing:

• Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition & revenue growth aligned to PLG principles.
• Develop & execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy.
• Champion experimentation, utilizing analytics, A/B testing, & marketing automation tools to drive user engagement & increase conversion funnel success.
• Uncover opportunities for automation & AI to help streamline existing processes & resolve points of friction within the user journey.
• Oversee the design & optimization of email marketing & digital customer engagement programs to nurture prospects, improve conversion & server launch rates.
• Research & identify opportunities by evaluating the needs of the business & monitoring trends in the competitive context to find the platforms, tools, & technologies that can modernize our Martech stack.
• Directly own reporting, ensuring high-quality analysis & effective communication of results to leadership in a clear & transparent way.

What Youll Add to Cloudways:

• 15+ years of global marketing experience managing a digital function, ideally in the SaaS, cloud technology, or web hosting sectors.
• In-depth understanding of PLG in the context of how to scale a fast-moving online business.
• Extensive experience with vetting, onboarding, & managing web CMS, Martech & CRM solutions. Familiarity with WordPress, Mixpanel, Hotjar, & GA4 is a bonus.
• Solid budget management & commercial acumen, with the ability to dive deep into financial metrics to make data-oriented decisions.
• A high EQ leader who enjoys collaborating cross-functionally to accomplish shared goals & who is invested in coaching team members to learn & grow.
• Able to effectively communicate nuanced ideas with clarity, setting clear expectations for what needs to be achieved & why.
• A player-coach mentality.

What Well Expect from You:

• An ability to identify & capitalize on growth opportunities, continuously testing & refining web marketing strategies.
• Strong problem-solving skills, with a focus on commercial outputs & revenue optimization. Able to deliver against expectations on-time & within budget.
• A data-driven approach to decision-making & a passion for extracting insights from complex data sets.
• An eagerness to mentor & guide team members, fostering a collaborative & high-performance culture.
• Comfortable working with OKR frameworks for goal setting & performance monitoring.

Why Youll Like Working for DigitalOcean

• We innovate with purpose. Youll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud & AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, & scrappy, like an owner with a bias for action & a powerful sense of responsibility for customers, products, employees, & decisions. 
• We prioritize career development. At DO, youll do the best work of your career. You will work with some of the smartest & most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, & education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth & development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations & preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, & skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company & individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire & the option to participate in our Employee Stock Purchase Program.
• We value diversity & inclusion. We are an equal-opportunity employer, & recognize that diversity of thought & background builds stronger teams & products to serve our customers. We approach diversity & inclusion seriously & thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This is a remote role

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