WHO WE ARE

We think too much marketing isnt us. Its mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all & its dull.

When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individuals needs, beliefs, behaviours & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers.

We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals wellbeing.

We are Fiercely Individual.

HOW WE DO IT

At RAPP we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action & customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists & Creatives know how to get it to them.

RAPP is an integral part of Omnicoms Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, & data & marketing scientists across 40 global markets.

YOUR ROLE

As a Creative Copywriter, you'll have the opportunity to showcase your creativity, writing prowess, & strategic expertise at a local & regional level for a key automotive client. You'll be an integral part of our creative team & play a pivotal role in crafting compelling & engaging content across various channels.  You are expected to support, & at times spearhead collaborations with RAPP offices across Southeast Asia while delivering innovation creative solutions in new business pitches.

YOUR RESPONSIBILITIES

(But are not limited to)

• Content Creation: Write, edit, & proofread a wide range of content, including but not limited to print ads, social posts, film & radio scripts, websites, digital media & more.
• Idea Generation: Develop content with original ideas, themes, & concepts, whether for storytelling, marketing, or information dissemination.
•  Audience Understanding: Analyze target audiences to adapt writing style, tone, & content to suit different demographics & objectives.
• Research: Research to gather information & ensure the accuracy & authenticity of content.
• Editing & Revising: Review & revise work to improve clarity, coherence, & overall quality.
• Collaboration: Collaborate with graphic designers, art directors & other team members to create integrated & cohesive content.
• Adaptation: Adapt writing for different media, including print, online, & social media platforms.
• Stay Current: Keep up-to-date with industry trends, creative writing techniques, & content marketing best practices.
• Presentations: Sell ideas to clients in a compelling & passionate manner that reflects your depth & professionalism as a brand guardian.
• Meeting Deadlines: Complete writing assignments within specified deadlines.

EDUCATION AND OTHER REQUIREMENTS

• A bachelor's degree in marketing, mass communication, linguistics (English), or a related field.
• Proven experience in creative copywriting, minimum 3 years experience with a strong portfolio that demonstrates your ability to engage & persuade audiences.
• Exceptional writing & editing skills, with a keen eye for detail & a deep understanding of grammar & style.
• Creative thinking & the ability to develop fresh, imaginative ideas.
• Strong presentation & communication skills & the ability to work effectively within a collaborative team environment.
• Preferably with knowledge of SEO best practices & a track record of improving search engine rankings through content.
• Proficiency in using industry-standard writing & editing tools.