About Betterworks

Betterworks is a leading HR software solution that reimagines Performance Management. We empower organizations to achieve excellence through seamless goal alignment, impactful conversations, actionable feedback, & AI-powered insights. Our innovative platform leverages generative AI, data analytics, & continuous performance management capabilities to help employees reach their performance & development goals, cultivate exceptional managers, & drive strategic business outcomes.

Overview

The Betterworks Revenue Operations team is hiring a Marketing Operations Manager to partner with marketing & sales to support our marketing operations processes & Technology Stack. Leveraging Hubspot or Marketo, youll be responsible for the tools & processes that enable lead capture, nurture, & flow through the revenue funnel. 

In this role, youll be responsible for supporting & executing campaign & event operations, enhancing the overall marketing process, technology, & workflow, & owning our overall operational strategy for attribution, tracking, & reporting of marketing performance.

The ideal candidate has a passion for data, marketing automation, process improvement, & cross-functional collaboration with marketing & Sales to drive driving business results.

The Opportunity

• Manage & administer marketing automation in Marketo or Hubspot, along with key supporting tools like Google Analytics, 6Sense, Qualified, & more. As a company, we pride ourselves in keeping up with AI & new technologies & will expect the same from you. 
• Partner with internal stakeholders from marketing, sales, & revenue operations on lead-flow initiatives that impact sales & business development efforts.
• Own tools & processes to deliver efficiencies in the campaign & lead management, improving how marketing-generated leads are progressed through the funnel for optimized conversion.
• Act as a strategic partner to marketing to identify areas of opportunity for better segmenting, utilization of marketing tools, & campaign optimization.
• Own our overall operational strategy for attribution, tracking, & reporting of marketing performance.
• Partner with a variety of Marketing Agencies to better optimize our technology stack & implement campaigns.
• Create & maintain dashboards & reports to track marketing KPIs & measure campaign efficacy.
• Proactively own & document process improvements while driving change & efficiencies across marketing programs, systems, reporting, etc.
• Analyze data & provide recommendations to enhance marketing effectiveness.

What We Look For

• Undergraduate degree in Marketing, Business, Finance, or related field.
• 3-5 years of dedicated Marketing Operations at a B2B software company.
• Strong working knowledge of Marketo or Pardot as well as well as trends in marketing technology, including ABM platforms, AI, & website conversion tools like Qualified
• Experience in Salesforce, Outreach, ZoomInfo.
• Expertise in campaign management standard methodologies, including omnichannel campaign design (workflows & templates), scoring, multi-touch attribution, conversion tracking, & more.
• Expertise in data & analytics, including database setup & clean-up, funnel analysis, campaign ROI analysis, & pipeline reporting.

What We All Do

• All employees share the responsibility of being aware of information security risks & adhering to information security policies & procedures.
• All employees are required to participate in information security awareness & training programs.
• All employees are responsible for handling data in accordance with data classification & handling guidelines. Employees should be aware of the sensitivity of the data they interact with & follow appropriate security measures.
• All employees are responsible for reporting information security incidents in accordance with information security policies & procedures.

What Makes Betterworks Unique 

At Betterworks, we prioritize our people. In that spirit, weve put together a great benefits program to support our employees health & wellness that includes the following:

Leadership: CEO Doug Dennerline is truly a mission-driven leader.  He has been a sales leader for over 25 years & has a direct impact on the work people do every day.

Funding: $129 million, Serious B with top tier investors, including Kleiners Perkins, emergence capital, & 8VC.

Board of Directors: Includes iconic executive John Doerr (former President & CEO of Google), Bruce Felt (Founder of Renaissance Software & a servant leader to various private & public companies), Amy Cappellanti-Wolf (Board Member, Advisor, & Chief People Officer), Bing Gordon (Technology Venture Capitalist & history of serving on several high-profile Boards of Directors including Amazon, Duolingo & Zynga) & Jason Green (Founder Emergence Capital & Greenbridge Foundation).

Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, & more!

Product: Named to the Brandon Hall Group Excellence in Technology Awards in the Best Advance in Performance Management Technology category for its Advanced Analytics capability.  

Mission Driven: Our mission is to provide the expertise & technology that companies need to inspire, develop, & activate their workforce to meet todays goals & be ready for tomorrows challenges.

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive & diverse BetterWorks. We believe that different perspectives lead to better ideas, & better ideas allow us to understand better the needs & interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, & perspectives & are an equal opportunity employer.