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Critical Mass // digital experience design agency
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The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, & how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, & support you as part of the team to grow your career with us! 

Our Summer 2024 Trailhead Cohort will likely commence June 17, 2024. 

All applications are reviewed & interviewed on a rolling basis. 

The Associate Strategist role will be an integral part of the Strategy team & will be responsible for delivering & supporting all service areas within the department & across multiple projects. The Associate Strategist has a keen ability to find & communicate consumer insights, inspiring powerful creative ideas. They obsess about finding the human truth in the why as much as the data. This position provides a unique opportunity to not only participate in consumer & industry research, but to garner & hone new skills in performance marketing for a company that is looking to change the future of digital marketing. 

You Will:

  • Perform research, online competitive & best practice analyses that supports client projects 
  • Help to define, execute, & implement digital marketing initiatives within common digital channels including social, display, programmatic & digital video 
  • Help to translate performance marketing data into strategic recommendations for improving brand campaign concepts, customer voice, RTBs/messages & rationales through a detailed summary report, briefs & POVs 
  • Help to define measurement strategies partnering with our Marketing Science team to support ongoing strategy development & site or program optimization. 
  • Help to run test & learn programs within key campaigns with a focus on driving performance insight & optimization strategies 
  • Communicate research findings to project team members and, potentially, clients 
  • Create, distribute, & present research overviews on customer experience topics or specific client industries 

You Have:

  • The ability to use, analyze, & translate data - making connections to the big picture 
  • A passion for social, cultural & technology trends 
  • An understanding of digital marketing 
  • Strong written & verbal communication skills 
  • Ability to multi-task in a fast-paced, flexible environment
  • Experience working on multiple projects simultaneously
  • Demonstrate attention to detail while maintaining overall understanding of the big picture
  • A collaborative approach conducive to working in a cross-discipline team environment
  • Post-secondary education, certification, or experience in a related field preferred 

What We Offer 

  • Global maternity & parental leave 
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, & flex days
  • Access to online services for families & new parents
  • Extensive winter holiday office closures
  • Early Dismissal Fridays (off at 3:00 PM local time every Friday)
  • Diversity & Inclusion Board with 12 affinity groups
  • Internal learning & development programs
  • Enterprise-wide employee discounts 


The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible!  Our new hires & employees are the future of our organization, & we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:  

  • Strengthen opportunity for continuous learning  
  • Improve collaboration & team relationships.  
  • Increase employee engagement  


This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly. 


Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based: 

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