Convene is an Equal Employment Opportunity Employer & we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) & strive to create an inclusive & equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing & improving. We welcome applicants from all backgrounds, experiences, abilities & perspectives to join us on this journey.

Regional Marketing Manager, East & West 

We are seeking a Washington DC-based Regional Marketing Manager to join our Marketing team. The Regional Marketing Manager will report directly to our VP of Sales. The Regional Marketing Manager role will require frequent onsite presence & familiarity with Convene's 10+ properties in our East & West regions, including occasional travel to markets outside of DC. This role may expand with Convene's growth.

What Youll Do:

The Regional Marketing Manager will be responsible for overseeing marketing efforts in our East & West Regions including but not limited to DC, Boston, Philadelphia, Chicago, & San Francisco. This role involves supporting national & local marketing initiatives, developing & executing local marketing strategies, & collaborating with local operations, sales, & revenue teams to optimize performance & achieve opportunity & revenue goals.

This person will also work closely with the Performance & Brand Marketing teams, the Demand Generation team, with local property teams, & operations teams regarding their marketing needs for both local & national programs. They are the key liaison between the Brand/Corporate Marketing division & the local teams. They work to drive funnel/revenue, awareness, & bring Convenes portfolio of brands & its specific products & solutions to life. 

The ideal candidate will be someone who is comfortable taking initiative, loves solving problems & will thrive in a fast-paced & growing environment where cross-functional collaboration is paramount. They will also have proven experience working with cross-functional stakeholders as a team. 

Overview:

• Support the development & implementation of a regional marketing plan & calendar for assigned markets that are an extension of & supports national initiatives (holistic regional campaigns are inclusive of but not limited to email campaigns, events, activations, press, partnerships & barters, & more)
• Responsible for regionalizing & executing the global brand campaigns, personalized for their market
• Measure, evaluate & provide reporting on regional & national marketing initiatives
• Work with local leadership to evaluate local trends in assigned segments or new, but related markets to determine segment penetration opportunities & strategies
• Provide support with the regional marketing budget & provide guidance on usage throughout individual properties
• Work cross-functionally with sales, revenue, operations, real estate, sales, people & culture & finance departments
• Support the local sales teams for pre-sell business development efforts
• Identify & support local community & networking events, bringing them to the attention of appropriate commercial counterparts
• Represent company at local, regional & national meetings with customers
• Support all in market openings, closures, conversion, as well as mergers & acquisitions through go to market planning & execution

Partnerships, Community & Events

• Assist with the coordination of the planning & implementation of regional Convene property events such as pre-opening events, opening events, hosted events, loyalty & client appreciation events, etc
• Provide support for Convene-attended local trade shows & marketing events as appropriate
• Build key relationships with local community partners, vendors, landlords, property managers, & like minded brands
• Drive partnership agreements & potential barters with regional associations, industry bureaus & local businesses  
• Develop expertise in regional market landscape, such as regional buyer personas, trends, pain points, & variances

Product & Brand Marketing Communications

• Provide content & admin support for various online channels, including emails, social media, blogs, job postings, etc, developing locally relevant templates & approaches to systematically support collateral, events, & operational needs
• Develop relationships with local influencers & be prepared to write & promote business-specific communications (i.e. new awards, milestones, corporate initiative announcements, openings)
• Work closely with local leadership on a daily basis to educate teams on regional & national marketing initiatives
• Establish consistent, local positioning/branding image throughout product lines, promotional materials & events
• Ensure compliance with Convene brand guidelines for all regional & local marketing materials & consistency of messaging across all communications

What We Look For:

• 5+ years of experience in marketing, project management, events, or partnership management
• Experience leveraging data to make informed decisions
• Detailed oriented
• Problem solver with strong communication & organizational skills 
• Ability to be a team player in a fast-paced environment
• Excellent verbal & written communication skills
• Proficient editing skills to review & provide feedback for written materials
• Proficient in Google Office Suite 
• Partnership experience a plus 
• Experience with commercial real estate, architecture, or hospitality is a plus
• Familiarity with Marketing technologies in automation (e.g. HubSpot), event (e.g. Eventbrite, Bizzabo), CRM (e.g. Salesforce) & optimization (e.g. Google Analytics) a plus
• Knowledge of social media platforms, associated media requirements, & best practices a plus

Compensation:

The above job definition information has been designed to indicate the general nature & level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, & qualifications required of employees assigned to this job. Job duties & responsibilities are subject to change based on changing business needs & conditions.

Base Salary:

Salary Min: $80,000  Salary Max: $90,000

This role is eligible for base salary plus performance-based variable commission (paid quarterly). Salary will be commensurate with experience.

This information reflects the anticipated base salary range for this position based on current national data. Minimums & maximums may vary based on location. Individual pay is based on skills, experience & other relevant factors. 

Who We Are:

Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, & gather. It creates hospitality-driven experiences & uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.The Convene portfolio comprises Convene, etc.venues by Convene, & Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, & building amenity centers. With hospitality at its core, each brand & product offers on-site culinary, in-room A/V, production services, & dedicated hospitality staffing resources.As the largest single provider of dedicated meeting & event venues in the U.S. & UK, & with a growing footprint of flexible office space, the Convene portfolio has a network of nearly 40 locations across nine global cities.
Learn more at https://convene.com/.

Were Here For You: 

At Convene, youll receive:

Health & Wellness

• Excellent health coverage for you & your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being & support for everyday life
• Fertility & family planning through Kindbody

Time Off & Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug & recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support & Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development & Recognition

• Continuous professional & personal development support
• Employee recognition & reward programs to mark achievements & milestones

Community & Impact

• Opportunities to volunteer, donate, & participate in community give-back initiatives
• The opportunity to have a significant impact on your team & the business in the work that you do

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