The role

As the Market Strategy & Performance Lead for Reactivations, you will play a key leadership role within our Reactivations team, driving marketing strategies that strengthen customer reactivation efforts across all of our international markets for both our Meal Kit & Ready-to-Heat (RTH) brands. Based in our Berlin headquarters, you will collaborate closely with International Market CMOs, Growth Directors & Reactivations Managers as well as Campaign Management, Product Marketing, Finance & more.

This role focuses on building the marketing reactivations strategy with all 16 international markets, including devising the according budgets, managing performance in local markets, & the mandate to develop best practices & scale them to other markets as well as developing a strategic approach to localization at scale (e.g., by developing opportunities for local messaging to former customers within product & CRM). The ultimate goal of this position is to generate uplift in reactivations CVA in all markets by increasing fit-to-purpose of our central reactivations strategies to local customer needs. You will have the opportunity to shape reactivation campaigns, develop & influence communications strategies that promote HelloFreshs & our white labels product offering to former customers, elevate former customers brand perception, & increase reactivation rates. Moreover, you will own the performance vs forecast & the budgeting process of reactivations in local markets which includes setting targets together with our local market CMOs & day-to-day monitoring & steering of conversions, cost & ROI.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

• Budget Forecast & Performance Management
  • Own the budgeting process for reactivations & bring together the budget between local markets, finance & other reactivations stakeholders (e.g., audience managers, campaign management, customer care operations, agencies).
  • Monitor the local day-to-day performance for reactivations & steer conversions, cost & ROI.
  • Leverage data analysis to monitor performance, identify, test & evaluate performance improvement opportunities (ad hoc & at a more strategic level).
• Local Market Strategy & Alignment
  • Develop & implement annual strategic marketing plans for local markets for reactivating lapsed customers together with local marketing leadership.
  • Work with international marketing leadership, central functions & local markets & to align strategies with overall business goals.
  • Prioritize operations & experimentation pipeline for local markets.
  • Ensure full central visibility of local market needs, local campaigns & reactivations efforts. 
• Process & Systems development:
  • Develop & implement scaling processes for local market-central team collaboration (incl. budgeting, local initiative communication & experimentation).
  • Develop systems to localize campaigns at-scale in collaboration with Product Marketing & CRM Operations. 
  • Develop at-scale analyses (e.g., leveraging AI tools) & communication pathways to allow customer insights from local markets to inform central journey design, product development, & GTM strategies.
  • Evaluate & implement CRM tools to enhance the efficiency & effectiveness of outbound initiatives, coordinating with Call Center Operations & CommsTech.

What youll bring

• Excellent degree in marketing, business or STEM-related field
• 5+ years of professional experience working in high-paced environments, ideally tech-scale up with multiple markets, consulting, or e-commerce  
• Strong analytical & conceptual problem-solving skills & good business acumen
• A passion for delivering excellent & effective customer experiences (ideally working in CRM/Lifecycle Marketing)
• Strong interpersonal skills with an ability to influence & motivate people at all levels of the organization, across a range of job functions
• Systems-thinking: experience building scaling systems & adaptable processes
• Strong ownership mentality & drive to deliver results, including experience with prioritizing for highest impact & managing trade-off decisions
• Ideally experience in experimentation/testin

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.