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FanDuel // one-day fantasy sports
 
Media, Full Time    New York    Posted: Monday, July 06, 2020
 
   
 
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ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel A game-changing real-money fantasy sports app
  • FanDuel Sportsbook Americas #1 sports betting app
  • TVG The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino Fan-favorite online casino apps
  • FOXBet A world-class betting platform
  • PokerStars The premier online poker product

THE POSITION
Our roster has an opening with your name on it

We are currently looking for an experienced Media & Demand Generation Manager to drive significant revenue growth through the management of key media channels for our National & Local campaigns across our different brands. You will be responsible for managing & scaling cost-effective media plans to achieve revenue growth, grow the subscriber base & improve brand health metrics. You will help use analytics to inform decisions & drive execution to optimize a significant marketing budget against company goals. If you have a passion for sports, are interesting in digital advertising technology, & enjoy managing multiple projects wed love to hear from you.

THE GAME PLAN
Everyone on our team has a part to play

  • Lead the strategy, execution & optimization of Above the Line & Integrated programs within the Media & Demand Generation team. Channels include but not limited to TV, Radio, OOH, Direct Mail & OTT/CTV.
  • Responsible for media plan & partner evaluation & making thoughtful recommendations to leadership team
  • Manage strong day to day relationships with various external partners & vendors to ensure channels/business objectives are achieved & deliverables are consistently met
  • Support the budgeting, forecasting & KPI development for respective programs
  • Work cross-functionally with members of the organization across the Marketing organization to build & manage a best in class Media & Marketing practice
  • Create & present insightful & actionable content for various meetings with larger stakeholder groups
  • Responsible for successful management of program KPIs & on-going validation of performance
  • Make thoughtful recommendations to key stakeholders to improve the performance of respective programs
  • Support team & league partnerships
  • Drive on-going assessment of FanDuel Group's media proficiencies, identify areas for improvement & prioritize the test & learn roadmap
  • On-going reporting, analysis, evaluation optimization & recommendations for respective channels

THE STATS
What we're looking for in our next teammate

  • 5+ years of experience managing channels such as TV, Radio, OOH, Video(OTT, CTV, etc.), Direct Mail as well as Integrated Campaigns that include digital channels
  • External Agency relationship & project management experience preferred
  • 1+ years of experience in managing or mentoring people preferred
  • A bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
  • Meaningful experience working with performance marketing & media metrics (CPM, CPI, CPA, CPC & LTV) & understanding of the utilization & relationship between them
  • Demonstrable experience in media & marketing partnership valuations based on exposure, content quality & business impact
  • Experience & strong understanding of marketing attribution (preferably offline, and/or cross channel)
  • Experience with National & Local media planning, with a strong understanding of the complexities of the local TV landscape
  • Exposure to or has directly contributed to the creative/production process side of marketing
  • Experience in sports and/or sports media. RSN specific a plus
  • Analytical mind with a strong understanding of underlying data & methodologies used to inform decision making & drive performance management
  • Experience negotiating favorable rates & deal structures with advertising partners
  • Strong understanding of marketing testing & reporting methodology
  • Ability to succinctly communicate both verbally & in writing, & provide clear direction on projects
  • Ability to interface with a wide range of internal teams & ability to build strong relationships internally & externally
  • Advanced Excel skills required
  • Meticulous attention to detail, outstanding organizational skills, project management skills, & ability to multi-task & prioritize
  • Knowledge or understanding of the business & culture of sports & gaming preferred
  • Experience working across multiple businesses within a larger corporate structure is preferred

THE CONTRACT
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.

 
 
 
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