As the Product Marketing Manager for Newselas Social Studies & STEM products, you will lead the go-to-market (GTM) strategy, positioning, messaging, & cross-functional execution for these key products. In this role, you will drive product adoption, support revenue growth, & ensure the voice of educators & district decision-makers is represented throughout the product lifecycle.

Youll partner closely with Product, Sales, Content, & Marketing teams to craft compelling narratives for Newsela Social Studies & Newsela STEM, inform product development through market insight, & develop messaging that resonates with teachers, curriculum leaders, & district administrators across the country.

The role: 

Go-to-Market Strategy

• Lead the development & execution of GTM plans for Social Studies & STEM content & feature releases.
• Ensure alignment across Product, Sales, Marketing, & Customer Success to drive successful adoption.

Positioning & Messaging

• Build differentiated messaging & value propositions for Social Studies & STEM that speak directly to K12 district buyers & educators.
• Maintain & evolve product positioning throughout the product lifecycle.

Sales Enablement

• Create high-impact sales collateral, pitch decks, training resources, & competitive talking points.
• Deliver product training to Sales & Customer Success teams to ensure they can effectively articulate our value.

Customer & Market Insight

• Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, & competitive intel.
• Translate insights into actionable recommendations for product & marketing strategies.

Cross-Functional Collaboration

• Work closely with Product Managers to influence roadmap prioritization based on buyer & market needs.
• Partner with the broader Marketing team on launch campaigns & marketing plans.

Why youll love this role:

• Youre a strategic thinker who can translate complex product capabilities into clear, compelling customer narratives.
• You understand the K12 education landscapeexperience in Social Studies or STEM curriculum is a plus, but not required.
• You thrive in fast-paced environments & enjoy managing multiple priorities.
• Youre a strong collaborator & communicator who builds alignment across teams.

Why youre a great fit:

• 5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS.
• Deep familiarity with the K12 education market; experience with curriculum & instructional challenges is a bonus.
• Proven success leading go-to-market strategies & product launches.
• Exceptional written & verbal communication skills.
• Experience creating sales enablement tools & customer-facing content.
• Strong analytical skills; comfortable interpreting market & customer data.

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience. 

Why youll love working at Newsela:

• Health & Wellness: Access to the worlds leading medical experts for healthcare (pets included!). Discounts & resources to stay healthy: mind, body, & soul.
• Work From Home: Almost all of our roles are fully remote - tech stipend included!
• Supporting ALL Families: Supplemental programs & time off to take care of your family & yourself.
• Time Off: Flexible PTO to recharge, including Sabbatical Leave
• Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, & integration of DEIB lens across Talent lifecycle processes.
• Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, & individual development plans aligned with your personal & professional aspirations to turn goals into reality.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.