We are looking for a world-class, strategic & results-focused individual who brings a track record of success in transforming the way brands connect with customers across media. As the Intl. Director, ATL Media & Connections Planning, you will oversee the media strategy & planning for all HelloFresh Group brands with a channel-agnostic view on effective brand building. You will manage a substantial budget for 16 markets across traditional ATL channels & online reach channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) & be responsible for ensuring that our brands reach people in the most effective & impactful ways & leave lasting & meaningful brand impressions.

Reporting to our Vice President of Brand Strategy & Marketing, you will spearhead both strategy & execution to optimize a large marketing budget against defined ROI/ROAS & brand goals. You will also play a pivotal role in communications planning shaping how our brand narratives are brought to life cohesively across paid, earned, & owned channels & in connections planning, ensuring we meet consumers where they are, with the right message, at the right time, on the right platform. You will partner closely with the in-house online marketing & cross-functional teams to optimize our integrated marketing mix. Along with a team of 3 Senior Managers, & our Media Agency partner, you will build the centre of excellence for local market teams in integrated comms planning & ATL media buying.

You will:

• Be a thought leader & expert in Media Planning, Media Buying, & Communications Planning
• Build our media strategy across our portfolio of brands (core brand & verticals) & international markets (UK, IE, DACH, BENELUX, FR, SE, DK, NO, ANZ, IT, ES)
• Develop channel-agnostic connections strategies that unify brand messaging across ATL, digital, social, experiential, & emerging platforms, informed by consumer journey insights
• Champion media innovation & a mindset of test & learn, to ensure we continually innovate the way we reach our audiences
• Lead the development of audience-first, insight-led communications frameworks that align creative, media, & messaging across touchpoints
• Collaborate closely with creative teams, brand strategy, CRM, social, performance marketing, & media agency partners to ensure seamless activation of full-funnel, integrated campaigns
• Build, lead, & develop a team of highly-capable media buyers, planners, & connections strategists, while contributing to our authentic, inclusive, & performance-driven culture
• Utilize data-driven methodology, analysis, & measurement to improve effectiveness & efficiency of our performance channels
• Evolve our measurement frameworks for brand building media & longer term impact channels to ensure effective ROI/ROAS in partnership with our Analytics & Data Science teams
• Lead & guide translation of brand goals to the brand strategy & activation teams, & media partners
• Own campaign management & reporting, including in-depth analytics of ROI & Brand health metrics
• Ensure consumer & cultural insight are embedded in all planning, & lead cross-channel orchestration that balances short- & long-term brand objectives

You are:

• A cross-channel media strategist with a strong understanding of how media, messaging, & moments intersect to drive brand & business outcomes
• Innovative & solutions-oriented developing new ways of approaching complex problems, & proactively seeking input from peers & leaders in problem solving
• Able to cultivate high-performing teams, leading with vision & exhibiting a willingness to immerse yourself in intricate details without hesitation
• Able to collaborate across multiple teams, working in a fast-paced & matrix organization
• An excellent communicator, able to interact with Marketing Leadership & C-suite to explain the strategy & commercial impact of your budget
• Proactive & find enjoyment in generating fresh ideas, while also possessing the capability to articulate the rationale behind them
• Intellectually curious & data centric, looking for ways to continually refine your own understanding & unearth new insight

You have:

• A Bachelors degree with a strong academic record and/or proven relevant experience in a brand marketing or media planning role
• 10+ years of experience directly managing marketing campaigns at an annual multi-million Euro media budget
• Strong analytical skills, with the ability to use data to optimize performance frequently
• Deep experience in connections planning & communications strategy with a track record of building channel-agnostic brand campaigns that drive measurable impact
• A strong understanding of advertising, targeting, & marketing technology in the ATL space, including cross-channel orchestration
• A deep understanding of testing frameworks to optimise media mixes (e.g. geo lift incrementality tests, brand lift studies)
• Experience with marketing measurement & analytical models such as MMM 
• The ability to write concise, clear, & data-driven strategies in a narrative format 
• Strong written & verbal communication skills in English language, with the ability to influence senior stakeholders & cross-functional teams