See yourself at Twilio

Join the team as Twilios next Senior Director, Global Brand & Creative. 

Who we are & why were hiring

Twilio powers real-time business communications & data solutions that help companies & developers worldwide build better applications & customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia & Australia. We're on a journey to becoming a global company that actively opposes racism & all forms of oppression & bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

The Senior Director, Global Brand & Creative will be accountable for developing & championing the company brand across a diverse & growing audience. This key role will build brand mindshare through developing our core brand narrative & expressing our unique stories through creative, content, & campaigns, contributing to market share gain over the long term. 

The successful candidate will have robust brand strategy experience, specifically in managing complex technology brands for both developers & enterprise software. This leader will be responsible for development of brand architecture, brand positioning, brand marketing campaign strategies, visual identity & messaging development. 

Responsibilities

In this role, youll:

• Lead a high performing team of brand experience, brand campaigns & creative services professionals to advance brand awareness.

• Build a comprehensive strategic plan for advancing brand health measures across multiple product brands & market categories & implement brand architecture, brand positioning, visual identity & message strategy across all lines of business.

• Develop, plan & lead brand advertising campaigns based on market trends, competitive analysis, audience profiles & targeting tactics to achieve Twilios strategic short & long-term sales growth & market share across key markets.

• Create a global framework, in partnership with all regional marketing leadership teams, & act as critical connective tissue to broader cross-functional marketing teams.

• Spearhead brand activation strategies to support lower funnel conversion actions.

• Lead creative services to develop and/or refine brand guidelines, visual identity & voice/tone across all lines of business & strengthen brands messaging & creative designs in order to attract top level prospects.

• Partner with product, broader marketing teams & sales teams on new product brand strategies.

• Develop strong agency partnerships & vendor relationships; manage coordination of multiple external partners.

• Collaborate with other departments as needed with consumer-facing branding & communications activities.

• Foster an environment of inspiration, curiosity & passion for Twilio.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, & we encourage everyone who meets the required qualifications to apply. While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Experience leading brand & creative teams, including experience managing managers.

• Strong operational problem-solving mindset.

• Cultivated & led a global brand marketing organization with demonstrated ability to intake, as well as socialize the work in a highly cross-functional & matrix environment. 

• Built or evolved brands with durable narrative to a broad & diverse group of audiences, resulting in sustainable business growth & product adoption.

• Built & grown strong cross-functional partnerships & dynamics across internal teams including digital & campaigns teams, product marketing, research & insights, comms, as well as external partners. 

• Highly motivated, data-driven leader with the ability to initiate big ideas to drive change across the organization.

• Strong organizational skills with the ability to manage & prioritize multiple projects based on business-critical needs.

• Proven strength in communication, presentation & influence skills; able to speak comfortably & clearly to key stakeholders, leadership teams & external partners.

Desired:

• Bachelors degree in Marketing, Communications or another related field.

Location

This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.

Travel

We prioritize connection & opportunities to build relationships with our customers & each other. For this role, approximately 10% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental & wellness leave, healthcare, a retirement savings program, & much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, & are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering & donation efforts.

So, if you're ready to unleash your full potential, do your best work, & be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Other Notes: additional total compensation information to add for Tech, Non-tech & Sales OTE roles. 

*Please note this role is open to candidates outside of Colorado, California, New York, & Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado: $199,040 - $248,800.

• Based in New York, Washington State, or California (outside of the San Francisco Bay area): $210,720 - $263,400.

• This role may be eligible to participate in Twilios equity plan & corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidates starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, & geographic location within the state.