RAPP Los Angeles is looking for a Senior Experience Strategist to join our award-winning Experience Strategy team.

WHO WE ARE:

We think too much marketing isnt us. Its mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all & its dull.

When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers.

We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action & customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists & Creatives know how to get it to them.

RAPP is an integral part of Omnicoms Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, & data & marketing scientists across 40 global markets. 

YOUR ROLE:

Using a data-driven approach youll architect customer journeys, illuminating opportunities for engagement & delivering deep customer value when it matters most. Your insights help us understand what moments in the journey we must win, what information customers are looking for, what channels they use & who influences their decision. 

YOUR RESPONSIBILITIES:

• The role must lead communication strategy development that delivers on these insights, generating & nurturing leads effectively across the decision process.
• The ideal candidate brings passion & energy for developing marketing platforms (beyond campaigns) that utilize CRM principles & evolve them to fit our always-on, smart digital world.
• Develop deep insights into customer beliefs, attitudes, barriers & drivers across the entire customer journey, leveraging secondary & primary research & social media listening.
• Design customer experience programs using a multitude of channels & platforms as appropriate including email, direct mail, mobile & social.
• Develop content strategy for new campaigns that engages customers & helps them to change behavior.
• Develop creative briefs & brief internal teams.
• Work with creative teams to inspires great work through lateral thinking, knowledge of channel & industry best practices & actionable strategies informed by meaningful data insights.
• Develop business rules for complex CRM campaign, communicate to internal technology team, & QA programmed journeys to ensure business rules have been correctly implemented.
• Collaborate closely with other vendors & agency partners to ensure strategic consistency across program elements.
• Working collaboratively with the Marketing Sciences team to establish KPIs & define the learning & testing agenda.
• Work with Marketing Sciences team to maintain strong understanding of results & identify areas for optimization.
• Present recommendations to client.
• Maintain up-to-date of knowledge of evolving CRM best practices.

REQUIRED SKILLS:

• Bachelors Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Strong knowledge of CRM & prior experience developing business rules.
• Data-driven, critical thinking marketer who has an ability to distinguish signals from noise, whether in campaign-building or in post-send analysis.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office & development of Powerpoint or Keynote presentations.
• Excellent writing & editing skills with strict attention to detail.

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Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $90,000 - $105,000. This range is specific to Los Angeles & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.