The role

HelloFresh is a dynamic & innovative company committed to delivering exceptional customer experiences. We are seeking a talented & strategic-minded CRM (Customer Relationship Management) Manager to lead our Outbound Initiatives in the Reactivations International team. You will work closely with outbound operation managers from our Customer Care team. If you are passionate about driving customer engagement, optimizing outbound communication strategies, we want to hear from you.

If you are a strategic thinker with a passion for optimizing outbound communication channels & driving exceptional customer experiences, particularly in reactivating our lapsed customer base, we invite you to apply for this exciting opportunity. Join our team & be part of a company committed to innovation & customer satisfaction.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

• CRM Strategy Development:
• Develop & implement strategic initiatives for outbound initiatives, focusing on reactivating lapsed customers.
• Collaborate with cross-functional teams to align CRM strategies with overall business goals.
• Outbound Campaign Collaboration:
• Work closely with the outbound operations department to design & execute outbound communication campaigns, ensuring alignment with reactivation goals.
• Provide guidance on campaign targeting, messaging, incentives & timing to maximize reactivation rates.
• Data Analysis & Insights:
• Utilize data analytics to derive actionable insights & make data-driven decisions for reactivation strategies.
• Collaborate with the data analytics team to monitor key performance metrics related to reactivation & implement corrective measures as needed.
• Technology Integration:
• Evaluate & implement CRM tools & technologies to enhance the efficiency & effectiveness of outbound initiatives, coordinating with the CommsTech department & ensuring seamless integration with other systems.
• Team Collaboration:
• Collaborate with the Reactivation CRM team & the outbound operations team to align strategies & ensure a cohesive approach toward reactivating lapsed customers.
• Provide insights & support to enhance the performance of the outbound operations team.
• Compliance & Quality Assurance:
• Ensure all outbound communication activities comply with relevant regulations & industry standards, providing guidance to both the CRM team & outbound operations team.
• Implement quality assurance measures to guarantee a high standard of customer interactions.
• Stakeholder Collaboration:
• Collaborate with Marketing, Sales, & Customer Service teams to ensure a unified approach to customer reactivation.
• Communicate regularly with key stakeholders to share insights & gather input.

What youll bring

• Proven experience in CRM strategy development & management
• Proven experience with Outbound Call Centre channels
• Strong analytical skills & the ability to derive actionable insights from data
• Experience in Experimentation
• Excellent leadership & collaboration skills.
• Knowledge of relevant regulations & compliance standards

What we offer

• Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
• A significant discount on your weekly HelloFresh box
• Annual learning & development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Mental health support, including Headspace subscription & access to qualified therapists through Spill
• Budget for home office supplies
• Monthly transportation budget through Rydes app 
• Working parents support
• Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
• Hybrid working model (option to work from home for up to 50% if preferred) 
• Sabbatical leave option after 18 months of being with HelloFresh
• HelloFresh Pension Scheme that is subsidized with 20% on top
• A diverse & vibrant international environment of 90+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.