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About BuzzFeed
BuzzFeed (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture & commerce, our brands drive conversation & inspire what audiences watch, read, buy, & obsess over next. Born on the internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news & entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. We'll continue to recruit the best founders & creators to join us in this mission, with more additions like Complex Networks & HuffPost to come.
Business Area: Content
Job Category: Publishing
Salary: $75,000 - $85,000
Union Status: Non-Union
BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.
The Role
BuzzFeed is seeking a Social Media Strategist to support social video publishing strategy for some of BuzzFeeds most beloved brands, focusing on cross-platform video publishing strategy for the BuzzFeedCeleb brand & other social publishing initiatives across teams, brands, & verticals. This position will use data analysis to inform decisions & will collaborate closely with operations & video producers to ensure that our content is being released in the most optimal way across video platforms and building meaningful engagement & connection with fans.
The ideal candidate is obsessed with both publishers & content creators in the pop culture & entertainment space on YouTube, Instagram, & TikTok & would be able to understand & summarize (both creatively & analytically) how & why certain videos blow up where did they take off, what makes them special, why are they worth sharing?
The ideal candidate is:
- Celeb-obsessed & is familiar with pop culture fandoms, including up-and-coming talent
- Able to navigate a fast-paced & dynamic work environment with efficiency & maturity while maintaining a standard of brand alignment for all content & accounts
- Able to collaborate cross-functionally & create a cohesive strategy for the brand across different social platforms
Were looking for a rockstar who is naturally organized & detail-oriented, enthusiastic about social media & all things BuzzFeed someone who is a data-obsessed self-starter with excellent judgment & communication skills.
The role will be working West Coast hours (Pacific Time).
You Will
- Manage content calendars & publish to the BuzzFeedCeleb accounts across social platforms including YouTube, Instagram, & TikTok
- Collaborate with other members of the social publishing team to build cohesive strategy between video + editorial content on social accounts
- Manage the social publishing teams partnership with BuzzFeed Studios marketing team
- Leverage data analytics to interpret content performance into digestible insights that you will share with brand stakeholders
- Partner with the Content Analytics team to develop & implement strategies & experiments
- Work hand-in-hand with BuzzFeedCeleb video leads on audience growth best practices
- Brainstorm & ideate with content producers based on data, strategy, & platform best practices, assist in generating ideas for YouTube, TikTok, Facebook, Instagram, & more
- Engage with the BuzzFeedCeleb community across platforms, has an obsession with things people are sharing, liking, recommending & talking about on the internet
- Acts as an advisor for new initiatives; a respected thought leader to help teams throughout the company crack new content areas & formats
- Has the foresight to anticipate issues in workflow or content performance & present to manager possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder).
- Create better operational workflows that streamline from content ideation, creation, publishing, & performance analysis across platforms
- Help maintain the cheery & collaborative BuzzFeed culture with a positive attitudeGuide & manage junior members (fellows) of the team
You Have
- 2-3 years of experience managing social accounts for major publishers or brands
- Familiarity with current entertainment & pop culture, particularly Gen Z interests & fandomsSocial media reporting experience & data analysis skills
- Deep enthusiasm for experimenting with strategy to optimize for key metrics
- Native user of TIkTok, YouTube, Instagram, Facebook, Twitter/X
- Excellent organizational & written/verbal communication skills
- Understanding of the digital/social landscape & a proven interest in keeping up to date with the latest conversations & trends
To apply:
"If you need assistance or an accommodation due to a disability, you may contact us at applicationhelp@buzzfeed.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response."
Life at BuzzFeed
We celebrate inclusion & are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
You can expect:
- A supportive, inclusive atmosphere on a team that values your contributions
- Opportunities for personal & professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, & more
- An attractive & equitable compensation package, including salary & stock options.
- A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym & wellness discounts, & much more.
Note: BuzzFeed offers remote/flexible work (unless specified to be required to be in-person) & open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, & WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, & VT.
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