Field Marketing Specialist
Sumo Logic is looking for a Field Marketing Specialist to deliver field marketing programs that acquire new customers & grow existing customers. This role requires a collaborative approach across sales & marketing teams to deliver on specific sales priorities including events, campaigns, partner marketing & demand generation within the Field Marketing organization.
Responsibilities will include:
- Collaborate with sales & marketing teams to understand specific market priorities to execute customer & prospect-facing programs, contributing to pipeline creation & opportunity progression
- Manage events to deliver value for in-person experiences such as Sumo Logics user events, partner events, workshops, & networking opportunities
- Manage promotion & outreach efforts pre/post event, including email, direct mail, ads, etc, ensuring communications are on brand & on message
- Work cross-functionally to ensure programs & events stay on task & within budget
- Track, measure, & communicate program goals & results
- Build event briefs, complete back-office forms & coordinate with design & content teams to ensure brand & messaging is aligned with campaigns objectives.
- Research & present new field marketing programs, & execute from ideation to delivery under the direction of field marketing manager
Requirements include:
- 3-5 years of marketing & events experience in a B2B SaaS environment
- Familiar with marketing applications such as Salesforce, Marketo, & 6Sense & G-suite, Slack, & other communications tools
- Flexibility to adjust to the dynamic nature of a growth company
- Strong problem-solving skills
- Strong interest in learning marketing automation tools including Marketo, Splash, 6Sense, Asana & Salesforce
- Strong project & time management skills with the ability to execute on multiple projects simultaneously
- Able to present & communicate new ideas, products, & campaigns to both internal & external stakeholders.
- Clear communicator (verbal & written) & ability to build successful relationships with sales teams
- Remote location within the United States
- Approximately 30% domestic travel to support events
- Located in Sydney preferred.
About Us
Sumo Logic empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable & secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners & developers ensure application reliability, secure & protect against modern security threats, & gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics & insights across observability & security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
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