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App Annie // data & insights for app economy
Marketing, Full Time    Tokyo    Posted: Friday, December 04, 2020
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Field Marketing Manager 


App Annie delivers data & insights to succeed in the app economy.

What can you tell your friends when they ask you what you do? 

The Marketing Manager, Japan will oversee all marketing for the Japan region both driving business goals for the region & helping App Annie to fulfill its global marketing initiatives. This is an individual contributor role in App Annies Japan office, Tokyo, working closely with the companys leaders throughout APAC countries & globally. Youll be responsible for building out App Annies Japan marketing roadmap to market its analytics & market data platform to Japans hottest & most influential companies in the technology, gaming, investment,  mobile commerce & media industries. You will be tasked with driving forward App Annies business objectives in the region, including brand awareness, user growth, lead generation & new business revenues. Youll be tasked with communicating App Annies acute value proposition to the companies that dominate Japans mobile economy. The role will report directly to the Director of Marketing, APAC.

How will you be doing this? 

  • Responsible for understanding & interpreting the business objectives of the Japan region & developing an overall marketing strategy that can help the team reach those goals.
  • Drive both user growth & revenue growth for App Annies analytics & market data platform in the Japan region.
  • Developing & managing demand generation, across multiple channels (digital, events)
  • Drive App Annies content marketing machine in the Japan region, delivering app market trends to the regions top tier journalists & analysts, as well as App Annie users.
  • Work closely with the sales teams to understand key opportunities for new business growth & working to enable regional sales teams with marketing messaging that speaks to their audiences.
  • Drive account & industry marketing plans (including Account-Based Marketing, growth programs, & C-level activities):
    • Growing new leads, & developing nurturing programs to convert them into marketing-qualified lead. 
    • Optimize account engagement & Lead to Opportunity funnel
    • Track on our CRM & ensure follow-up with the sales team
  • Work with SDRs to ensure MQL are leveraged. Ongoing correction & optimisation of the model.
  • Developing customer marketing campaigns to help generate incremental revenue & educate our customers on new products & capabilities.  
  • Build, lead & manage the Japan marketing team. Act as a pivotal leader in the Tokyo office & communicate App Annies marketing vision to everyone in that office.
  • Work closely with Global marketing leaders in online marketing, product marketing, content marketing & corporate communications to implement marketing best practices in the region. Work closely with APAC Marketing Director to inform regional marketing strategy.
  • Be the voice of the Japanese customer back to global product marketing, helping drive compelling customer insights & case studies that inform App Annies product strategy.

What will you bring to the team? 

 We are looking for a genuine marketing leader born of the mobile apps ecosystem, comfortable with driving freemium, developer & enterprise marketing across multiple verticals.

  • 5-8 years of marketing experience with a mobile apps and/or B2B technology industry background.
  • Deep knowledge, expertise & passion in the mobile app or digital content industry.
  • Japan marketing experience & strong understanding of what works in the local region
  • Ability to effectively open up a high-growth lead pipeline through well-engineered content marketing & lead generation programs.
  • Strong record of delivering marketing & business results, partnering with & enabling sales teams to achieve great things.
  • Natural leader who can effectively communicate a vision & motivate others to drive towards that direction.
  • Strong quantitative & analytical abilities.
  • Experience working in partnership with a global organization a major plus.
  • Native level Japanese & fluent English.
  • Youre a mobile fanatic, positively curious & a technology enthusiast.

What do we offer?

  • Stock options & competitive compensation.
  • All the tech tools you need to succeed.
  • Reimbursed lunches Monday through Friday to keep you well fed.
  • 16 paid leave, so long as you promise to come back!
  • Great social & labor insurance packages to fit your needs to ensure youre happy & healthy.
  • Employee referral bonuses so youll get the opportunity to work with friends (and get some extra cash in your pocket!).
  • 2021 WFH Equipment Perk 42,890 JPY.

Why choose App Annie?

App Annie is the industrys most trusted mobile data & analytics platform. App Annies mission to help customers create winning mobile experiences & achieve excellence. The company created the mobile app data market & is committed to delivering the industrys most complete mobile performance offering. More than 1,300 enterprise clients & 1 million registered users across the globe & spanning all industries rely on App Annie as the standard to revolutionize their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.

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