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Bread // pay-over-time financing solns for retailers
Marketing, Full Time    New York City    Posted: Thursday, February 11, 2021
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Bread is a technology company that aims to transform the way the world shops online. We build tools, technologies & APIs that allow e-commerce merchants to integrate installment loan financing & other alternative payment products  anywhere in their customers shopping journey. Bread was started in 2014 by financial technology veterans, & has experienced explosive growth to date. Were backed by top investors including Menlo Ventures, Bessemer Venture Partners, Kinnevik, among others.

Were seeking a Senior Account Based Marketing Manager to join our fast-growing team. The role will be responsible for the strategy & implementation of effective Account-Based Marketing programs that successfully drive engagement & pipeline from a target account list. The role will be responsible for executing personalized & target Account-Based campaigns & will also build strong partnerships with key stakeholders within the marketing & sales organization to align on account strategy & to execute across different marketing channels. The role will report to the Head of Marketing.

Your Role at Bread:

  • Own & execute on strategies to support account & vertical-based selling tactics, including developing target account lists & programs to accelerate pipeline, strategic account & lead acquisition
  • Collaborate with sales to understand sales enablement needs & work with product marketing & content marketing to develop tools, training, & content
  • Identify & analyze information gap & evaluate new technologies/data to optimize Breads lead scoring & ABM & vertical-based programs
  • Develop & maintain comprehensive account profiles & target personas & define the target audience required to achieve ABM & industry goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation & marketing tactics
  • Establish measurement requirements & develop ABM dashboards for ongoing reporting & decision-making

What Were Looking For:

  • 5 years of experience in a B2B sales or marketing role, with 2-3 years focused on ABM or demand generation for enterprise accounts
  • Bachelor's degree in Marketing, Business, or related degree
  • Strong cross-functional, project management skills & the ability to multitask
  • Ability to thrive in a fast-paced, high-growth environment
  • Strong analytical background with a proven history of using data to drive decisions
  • Previous experience in either the retail, e-commerce, or fintech space a plus
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