At DigitalOcean, we're not just simplifying cloud computing - we're revolutionizing it. We serve the developer community & the businesses they build with a relentless pursuit of simplicity. With our customers at the heart of what we do - & powered by a diverse culture that values boldness, speed, simplicity, ownership, & a growth mindset - we are committed to building truly useful products. Come swim with us!

Cloudwaysour managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, & reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud. Now, were looking for a Head of SEO & Content Marketing with a proven track record of optimizing website traffic & content performance.

This role is aligned to the Cloudways business unit. You will be an experienced & highly strategic leader with global technology marketing experience, who can help us navigate evolving trends in web discoverability & the SEO landscape. Reporting directly to the VP of Marketing, you are an experienced people leader who is able to build & optimize processes, hold teams accountable, & create an environment where they feel challenged, motivated, & empowered.

Beyond SEO expertise, this individual must possess deep knowledge of how Generative AI & Google's algorithmic updates (such as Search Generative Experience & Helpful Content Updates) have impacted online businesses, able to demonstrate successful strategies for maneuvering through these changes. This role demands a data-first approach, where every initiative is tied to broader business goals & can be measured against set KPIs. You will be hands-on & results-driven, with a proven ability to use data-driven insights to increase website traffic, create repeat content engagement, & optimize organic acquisition performance.

This position is a hybrid role to be based in Karachi, PK (in-person presence at least 3 times a week) as part of a high-impact, customer-centric team. 

What You'll Be Doing

Organic Growth & Strategy Execution:

• Develop & execute a high-impact organic growth strategy, ensuring alignment with overall business objectives.
• Drive impactful SEO, content marketing, & organic acquisition efforts, focusing on measurable results & business impact.
• Design & implement scalable processes & frameworks to maximize efficiency & output from the organic growth team.
• Stay ahead of Googles evolving search landscape & AI-driven search models to proactively adapt strategies.
• Own & drive growth in website traffic, content engagement, & organic conversions, ensuring continuous improvement in key performance metrics.

Multilingual Website Expansion & International SEO:

• Lead the launch & management of multilingual websites to expand into non-English-speaking markets.
• Develop a robust international SEO strategy to ensure optimal visibility across different regions.
• Collaborate with localization teams, translators, & technical SEO experts to optimize content for different languages & cultural contexts.
• Lead hreflang implementation, localized keyword research, & region-specific content strategies to drive growth in global markets.

Leadership, Team Motivation & Accountability:

• Lead & mentor a team of SEO specialists, content creators, & analysts, ensuring each team member is held accountable while staying motivated & challenged.
• Foster a culture of ownership, performance, & continuous improvement, encouraging innovation in organic growth.
• Create processes that drive accountability without micromanagement, allowing the team to operate efficiently & autonomously.

Performance Analysis & Optimization:

• Set key performance indicators (KPIs) & reporting frameworks to track organic growth success.
• Analyze SEO & content performance data to provide actionable insights & optimize strategies.
• Use advanced analytics to connect SEO & content efforts to revenue & customer acquisition goals.

Stakeholder Management & Cross-Functional Collaboration:

• Act as the bridge between organic growth & other key departments (Paid Media, Product Marketing, Affiliate Marketing, Social Media, Comms & PR etc.) to ensure seamless execution of marketing strategies.
• Work closely with senior executives to present data-backed growth strategies & progress updates.
• Advocate for organic growth initiatives by demonstrating clear ROI & long-term impact.

What Youll Add to Cloudways

• At least 10+ years of senior management experience in SEO & organic growth with a global B2B tech company, ideally in the cloud computing or web hosting sectors.
• Strong expertise in GA4, Google Search Console, & the latest AI-driven SEO & content marketing tools available in the digital marketing space.
• Proven success in scaling organic growth, with demonstrable use cases of increasing website traffic, improving content engagement metrics, & online conversions.
• Global exposure, with experience leading organic growth strategies across multiple regions & markets, with knowledge of working in non-English speaking markets,
• Strong leadership skills with a track record of building & managing high-performing teams.
• Excellent stakeholder management & cross-functional collaboration skills.

What Well Expect from You

• An ability to identify & capitalize on market opportunities, continuously testing & refining content strategies targeted at our key buyer personas.
• Strong problem-solving skills, with a focus on driving leads through the funnel to grow signups & conversions. Able to deliver against expectations on-time & within budget.
• A data-driven approach to decision-making & a passion for extracting insights from complex data sets.
• An eagerness to mentor & guide team members, fostering a collaborative & high-performance culture.
• Comfortable working with OKR frameworks for goal setting & performance monitoring.

Why Youll Like Working for DigitalOcean

• Innovative & Exciting Environment: Be part of a company pushing the boundaries of cloud technology & marketing in a fast-growing industry.
• Professional Growth: We prioritize your career development with access to training, mentorship, & opportunities to grow within the organization.
• Competitive Benefits: Enjoy flexible working conditions, wellness allowances, professional development support, & more.
• Diversity & Inclusion: We value diverse perspectives & foster an inclusive environment where everyone has a voice & an opportunity to succeed.

Why Youll Like Working for DigitalOcean

• We innovate with purpose. Youll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud & AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, & scrappy, like an owner with a bias for action & a powerful sense of responsibility for customers, products, employees, & decisions. 
• We prioritize career development. At DO, youll do the best work of your career. You will work with some of the smartest & most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, & education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth & development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations & preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, & skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company & individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire & the option to participate in our Employee Stock Purchase Program. 
• We value diversity & inclusion. We are an equal-opportunity employer, & recognize that diversity of thought & background builds stronger teams & products to serve our customers. We approach diversity & inclusion seriously & thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This job is located in Karachi, Pakistan

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