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Vayner Media // social-first digital shop
Media, Full Time    New York City    Posted: Wednesday, April 21, 2021
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About VaynerTalent:

VaynerTalent, a VaynerX company, builds personal brands & businesses for high profile personalities (celebs, authors, executives, artists, athletes, experts & other visionaries). We believe that by harnessing the power of social & digital media, incredible people have the potential to become the worlds most impactful brands.We offer three key services to build platforms that scale stories, skills & expertise in a 2021 world: Talent Management/Representation, Digital Strategy & Content Production (on retainer), & Consulting Services.

About You:

You are a highly competent, curious & proactive growth hacker, who is obsessed with social media, research, data, analytics, hacking platforms & identifying both traditional & creative solutions to build & grow attention & awareness of individuals. You are excited about diving deep into unfamiliar territories to learn more about clients businesses & areas of opportunity. You are constantly thinking about ways to grow & build real brand equity & you arent afraid to test & learn. Though you are very data driven, you are still able to distill metrics & analytics into actionable learnings for internal & external teams. You move at lightning speed to make things happen day in & day out, but understand the importance of macro patience & big picture thinking.

  • You must be excited to:
    • Create paid media strategies in tandem to ensure it ladders up to larger strategy
    • Execute & run paid media campaigns
    • Craft ongoing campaign reports for brand, from more frequent light lift weekly reports to robust campaign recaps across paid, organic & earned media 
    • Optimize campaign performance to achieve KPIs, providing rationale for reason for optimizations
    • Develop benchmarks
    • Keep a finger on the pulse of platform & advertising related updates
    • Research & identify areas of whitespace & opportunity for new & existing clients & partners 
    • Develop a deep understanding of client priorities to assist with real-time content curation & posting, specifically with Instagram Stories & Twitter 
  • Skills & qualities to possess:
    • Deep understanding of the paid media landscape & social media platform nuances & user behavior 
    • Understanding of people-based insights, supporting the development of distinct & differentiated audience understanding that is connected to strategic decisions & creative ways-in
    • Ability to put together strategic paid media plans, detailed reports & recommendations
    • Knowledge of social listening tools
    • Detail-oriented
    • Proactive


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