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BlaBlaCar // long distance carpooling service
Marketing, Full Time       Posted: Monday, May 06, 2019
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  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries.

The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost.

With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility.

Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is launching a new business line that is set to fuel tremendous growth for the company. Carpooling remains our core business & we should make the 2 modes develop & succeed together.

As a Head of Marketing & Distribution, you will have the unique opportunity to contribute to building a new vertical at BlaBlaCar, while maintaining & growing our market share on carpooling vertical.

Your mission is to define the local marketing & distributionstrategy in order to increase our member community in Germany. In this role you are attached to the Country Manager, & you will work closely with the VP Marketing & her teams.

As such, the role requires a high reactivity, strong communication, & analytical skills.

We are looking for someone who has the grit & motivation to join the entrepreneurial adventure.

What you will directly contribute to

  • Owning local marketing strategy & budget

  • Defining marketing plans development

  • Budget management & spend optimization

  • Ensuring channels strategy, local media buy & negotiation with local OTAs

  • Setting up & expanding offline distribution of coach tickets Germany

  • Managing an online & offline team


What you will need to be successful

  • A minimum of 6-8 years of proven marketing experience, both online & offline, ideally in a high-growth environment

  • Strategic ability that ensures projects deliver against business objectives

  • Proven ability to successfully develop & execute major multi-channel marketing campaigns

  • Very strong data & analytical skills

  • Proven experience in team management

  • Strong cross-functional leadership skills

  • Proactive, hard-working & solutions-oriented

  • Excellent written & verbal communication skills

  • Native level of German, fluent in English

Additional Information

A few practical details about the role:

  • Start: As soon as you are ready!

  • Location: Berlin

  • Contract: Full-time - Permanent Contract[Full-time position]

  • Compensation: Competitive package based on experience

What we offer all of our employees:

  • A start-up spirit that fosters agility, teamwork & impact

  • An inspiring working environment including state-of-the-art office spaces

  • Free carpooling to live our value Be The Member

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to do a BlaBlaSwap once a year & go work from another BlaBlaOffice abroad

  • Bi-Weekly BlaBlaTalks when we learn from each other

  • Weekly Tech Demos

What is next?

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & answer our questions in English.

Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

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