Hi, we're Oscar. We're hiring a Senior Manager, Product Marketing to join our Product Marketing team.

Oscar is the first health insurance company built around a full stack technology platform & a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role

The Product Marketing team is responsible for improving member experience, leading member-facing communication strategy, & driving both clinical & administrative value for the business.

In this role, you will work cross-functionally with stakeholders across Clinical, Insurance, Affordability, Product, CRM, Quality, & Operations teams to build campaigns & programs to improve the clinical engagement & health outcomes of our members. You will be responsible for scoping, designing, executing, measuring, & optimizing multi-channel campaigns to drive action & behavior change for all segments of our Oscar members.

You will lead the development & execution of direct to consumer & direct to provider product marketing strategies that drive member engagement objectives to support enterprise goals. You will independently manage & oversee product marketing initiatives that draw insights from marketing-related sources such as communication strategies, channel analysis, A/B testing, & attribution modeling. You will identify cross-team opportunities to improve member experience, product adoption, or outcomes through internal cross-functional partnerships.

You will report to the Associate Director, Product Marketing.

Work Location

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture & our mission.

If you live within commutable distance to our New York City office ( in Hudson Square), our Tempe office (off the 101 at University Drive), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.  

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency

The base pay for this role in the states of California, Connecticut, New Jersey, New York, & Washington is: $144,000 - $162,000 per year. The base pay for this role in all other locations is: $129,600 - $170,100 per year. You are also eligible for employee benefits, participation in Oscars unlimited vacation program, & annual performance bonuses.

Responsibilities

• Responsible for product marketing campaigns, roadmaps, & priorities including the end-to-end experience for any product marketing campaigns related to your product area.
• Manage a team or mentor junior team members. Support them with prioritization, feedback, & keep them closely informed on how their work connects with business objectives. 
• Generate, scope, & develop product marketing strategy based on the most meaningful opportunities & tactics to drive business goals at scale, impact member segmentation & engagement, & improve product/feature adoption. 
• Become an organizational subject matter expert in policies, trends, & platforms related to your line of business / product responsibilities. 
• Collaborate with senior stakeholders across departments to align on marketing goals & approaches. 
• Solve complex problems & marketing challenges in alignment with business objectives.
• Proactively see that timelines, critical deadlines, & key milestones are identified & delivered against. 
• Measure the impact of marketing campaigns, create reports, & communicate insights to key stakeholders & leadership.  
• Determine methodologies to quantify business impact by leveraging best in class marketing capabilities
• Compliance with all applicable laws & regulations.
• Other duties as assigned. 

Qualifications

• 6+  years relevant work experience, including B2C multi-channel campaign development, value proposition development, consumer segmentation, & campaign analysis.
• 5+ years of experience identifying new & innovative ways to solve problems through marketing.
• 4+ years of experience using data & analytical capabilities to solve business problems.
• 3+ years of experience creating marketing campaigns including email campaigns that deliver quantifiable results.
• 2+ years of direct experience defining & measuring direct response marketing tests across a single or multi-channel campaigns, including but not limited to A/B tests, multivariate tests, & global holdouts.
• 2+ years of experience leading teams of direct & indirect reports.

Bonus Points

• Experience with marketing attribution methodologies, including last touch, time decay, etc.  
• Experience in subscriptions, loyalty programs, digital apps, or other engagement-driven products.
• Previous healthcare or insurance work experience or education.