At HelloFresh, we're at the heart of innovation & customer centricity. As our new Growth Marketing Manager, you'll be instrumental in driving both profitable growth & unwavering customer retention. This role is for a highly agile, creative, & experimental marketer, ready to test, learn, & scale initiatives that truly resonate with our customers. You'll operate at the intersection of creative marketing & deep customer understanding, with a direct impact on our strategic expansion & customer loyalty. You'll report directly to the Marketing Director of HelloFresh US & work cross-functionally across marketing, product, & operations teams.

You will...

• Lead Innovative Growth Initiatives: Spearhead "hacky" & innovative marketing efforts to drive profitable growth. Partner closely with campaign managers to design & execute unique initiatives, including special partnerships & breakthrough incentives that expand our reach.
• Build & Optimize Retention Campaigns: Design & execute impactful retention campaigns, focusing on initiatives that genuinely matter to our customers. This includes identifying & testing small, high-impact changes to their experience, such as in-box gifts or personalized communications.
• Drive End-to-End Community Engagement: Own the strategy & execution of community engagement efforts, from initial customer onboarding to fostering long-term relationships. Collaborate with the actives management, organic social, & menu teams to develop initiatives that deeply engage customers with our product, brand, & community.
• Initiate Special Growth Projects: Identify & launch new opportunities for customer acquisition outside of our traditional marketing channels, leading special projects that expand our Total Addressable Market (TAM).

You have...

• Creative & Experimental Approach: You thrive on testing & learning with a "can-do-more-with-less" mindset, taking a creative & hacky approach to launch quick, iterative initiatives for rapid insights. You're comfortable rolling up your sleeves when resources are constrained & can leverage agencies efficiently.
• Strong Communication & Project Management: You translate strategic objectives into compelling marketing messages, effectively brief creative teams, & can write clear, engaging copy independently. You have a proven ability to manage complex projects end-to-end, navigating & collaborating within a dynamic organizational structure.
• Data-Driven & Customer-Centric: You possess a strong capability to comprehend complex data, transforming it into actionable insights & meticulously tracking initiative performance to ensure reliable learning. You also have a deep understanding of customer needs & approach problems with empathy, driving improvements in the customer experience.
• Experience: 4-5 years in fast-paced environments, with a direct connection to marketing & a strong customer focus.

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.