The Role:   

Newsela is an education technology company that helps K12 educators drive real learning outcomes by combining engaging, accessible content with integrated assessments & insights. Our suite of products is designed to support teachers in building knowledge, deepening understanding, & sparking curiosity across the curriculum. In 2025, Newsela acquired Generation Genius, a beloved provider of standards-aligned math & science content for elementary & middle school students. As we scale this product as part of the Newsela family, were looking for a Content Marketing Manager who will be solely focused on driving engagement & growth for Generation Genius across its website, blog, email, & other key marketing channels.

This is an exciting opportunity to join Newselas marketing team while owning the content strategy for a fast-growing product that is already used & loved by educators across the country. We are looking for a collaborative teammate who thrives in cross-functional environments & can manage multiple priorities with ease. If you are a  strategic storyteller who knows how to engage educators through clear, inspiring content, & a data-driven marketer who can use performance insights to refine & elevate strategy, APPLY NOW!

Why Youll Love This Role: 

Blog, Social, & SEO Strategy

• Build & manage editorial calendars aligned with key product updates, education trends, & seasonal campaigns (e.g., back-to-school, STEM week, Earth Day).
• Lead our blog & SEO efforts to increase organic traffic & position Generation Genius as a go-to resource for STEM education.
• Research & write high-performing blog content tailored to educators
• Continuously optimize & refresh existing blog content to reflect current search trends & performance insights.
• Develop & execute social media strategy, increasing educator engagement, word-of-mouth, & teacher trial sign-ups.

Teacher Engagement

• Own & execute the email strategy for engaging teachers with helpful, timely content.
• Write & edit compelling copy for email campaigns, landing pages, paid media, & product messaging.
• Collaborate with product & content teams to surface & promote the most relevant resources & features.

Performance Tracking & Optimization

• Monitor & analyze content performance across channels (traffic, email engagement, conversion, etc.).
• Use insights to iterate on content strategy & improve outcomes.
• Partner with marketing operations to ensure content is tagged, tracked, & measured accurately.

Why Well Love You: 

• 5+ years of experience in content marketing, with a proven track record of growing web traffic & lead generation, ideally within edtech or SaaS
• Bachelors Degree Marketing, Communications, or a related field
• Experience in the education field either in classroom or within edtech is required
• Proficient with marketing automation platforms (e.g., HubSpot, Pardot, Slate) & CMS tools (e.g., WordPress, Drupal).
• Strong understanding of SEO best practices, keyword research, & backlink strategies.
• Skilled in data analysis & optimization, with experience using tools like Google Analytics, SEMrush, Ahrefs, or similar.
• HTML & CSS experience is a plus.

Base compensation: $83,500 - $96,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.

Why youll love working at Newsela:

• Health & Wellness: Access to the worlds leading medical experts for healthcare (pets included!). Discounts & resources to stay healthy: mind, body, & soul.
• Work From Home: Almost all of our roles are fully remote - tech stipend included!
• Supporting ALL Families: Supplemental programs & time off to take care of your family & yourself.
• Time Off: Flexible PTO to recharge, including Sabbatical Leave
• Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, & integration of DEIB lens across Talent lifecycle processes.
• Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, & individual development plans aligned with your personal & professional aspirations to turn goals into reality.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

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