The role

HelloFresh is a dynamic & innovative company committed to delivering exceptional customer experiences. Within HelloFreshs Marketing, the International Reactivations department is responsible for winning back our former customers across 17 international markets & all 8 brands, employing all available channels (CRM as well as paid channels).

As the CRM Strategy Team Lead for Reactivations, you will take on a pivotal leadership role, driving the strategic vision & execution for re-engaging customers across 17 markets & 4 brands. Your mission will be to maximise Customer Lifetime Value (CLV) by leveraging cross-channel campaigns to bring back customers who have cancelled their subscriptions.

This role goes beyond crafting & optimizing campaignsits about defining the overarching reactivation strategy, driving the vision for customer-centric journeys, & ensuring the delivery of industry-leading segmented personalized campaigns that nurture, strengthen, & rebuild relationships with our canceled customer base. You will lead & mentor a team of senior marketers, collaborate with cross-functional stakeholdersincluding Marketing Analytics, CRM Operations, Global Insights, Brand & our Creative teamsto champion innovation within the CRM space creating & optimizing tailored reactivation experiences that drive measurable business outcomes.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What youll do

Strategic Vision & Leadership:

• Define & lead the overarching strategy for segment-specific customer journeys & act as a key decision-maker for reactivation strategies, balancing business objectives with customer-centric approaches.
• Lead, mentor, & inspire a team of marketers, ensuring clarity of roles, fostering collaboration, & driving alignment to the broader vision.

Customer Journey Development:

• Oversee the creation & optimization of tailored customer journeys for distinct audience segments, leveraging data insights to personalize communication & put a purpose behind every touchpoint.
• Partner with Marketing Analytics & Global Insights to deeply understand customer segment characteristics & behaviors, translating these insights into actionable strategies.

Creative Storytelling & Communication Strategy:

• Develop storytelling-driven communication strategies for each segment, covering channel selection, timing, & messaging frameworks.
• Collaborate with Brand & Creative teams to ensure communication touchpoints resonate with target audiences & effectively convey product value.

Performance Optimization:

• Establish & track KPIs to measure the mid- & long-term impact of customer journeys, driving continuous improvement in CLV, reactivation rates, & overall engagement.

Cross-Functional Collaboration:

• Work closely with CRM Operations, Pricing & Discounts, Brand, & other key stakeholders to ensure seamless execution of campaigns & alignment on strategic priorities.
• Serve as a central point for gathering feedback & insights from various teams to enhance & evolve reactivation strategies.

What youll bring

• Leadership & Team Management:
• Proven experience leading & mentoring teams, aligning their work with overarching strategic goals & fostering a collaborative, high-performing culture.
• Strong ability to influence & align cross-functional stakeholders at various levels of the organization.
• Strategic & Creative Expertise:
• 7+ years of experience in CRM, lifecycle marketing, consumer insight, integrated marketing or client-facing roles, with a focus on customer journey design, audience segmentation, & content development.
• A sharp instinct for creative excellence, with the ability to guide the development of impactful communication materials that connect with diverse customer segments.
• Customer-Centric & Data-Driven:
• Deep understanding of customer behavior & psychology, with experience crafting journeys that meet customer needs while driving measurable business outcomes.
• Proficiency in using data insights & analytics to inform strategies, measure performance, & optimize campaigns.
• Performance-Driven Approach:
• Expertise in defining & tracking KPIs, with a track record of delivering measurable improvements over full funnel strategies, including conversion rates, CLV, & engagement metrics.
• Collaboration & Communication:
• Exceptional collaboration skills, with experience aligning cross-functional teams & translating strategic vision into actionable plans.
• Strong communication skills, with the ability to present insights & recommendations to stakeholders across all levels of seniority.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.