Rithum is the worlds most trusted commerce network, accelerating how brands, suppliers, & retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands & retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings & enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, & delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

The Growth Marketing Lead will spearhead our digital advertising efforts & drive efficient customer acquisition across various online channels, with a strong emphasis & expertise in B2B Google search engine marketing (PPC). The ideal candidate will have a proven track record of success in managing performance-based campaigns, optimizing marketing spend, & maximizing ROI. 

Responsibilities

• Manage all aspects of digital advertising campaigns including campaign planning, implementation, execution, optimization, & performance analysis. 
• Develop & execute comprehensive performance marketing strategies to achieve business objectives such as customer acquisition, revenue growth, & ROI targets. 
• Utilize data-driven insights to identify opportunities for campaign optimization & improvement, including audience targeting, ad creatives, bidding strategies, & landing page optimization. 
• Monitor key performance indicators (KPIs) such as click-through rate (CTR), conversion rate (CVR) across each stage of the funnel, cost per acquisition (CPA), return on ad spend (ROAS), & lifetime value (LTV), & take proactive measures to optimize campaign performance. 
• Conduct A/B testing & multivariate testing to experiment with different ad variations, messaging, & targeting parameters to maximize campaign effectiveness. 
• Collaborate with cross-functional teams including creative, product, & analytics teams to ensure alignment & integration of marketing efforts. 
• Create digital marketing analytics dashboards to track, measure, & analyze the performance of digital marketing campaigns across multiple channels. 
• Conduct deep-dive analysis to answer specific business questions, uncover insights, & provide recommendations for optimizing digital marketing strategies & tactics. 
• Stay informed about industry trends, best practices, & emerging technologies in growth marketing, & incorporate innovative strategies & tactics into our campaigns. 
• Manage relationships with external agencies, vendors, & partners to support campaign execution & optimization as needed. 
• Prepare regular performance reports & presentations (weekly, monthly, & quarterly) to communicate campaign results, insights, & recommendations to key stakeholders. 
• Continuously monitor & optimize advertising budgets to ensure efficient allocation of resources & maximize ROI. 
• Execute & manage digital paid media plans for PPC & display on a real-time bidding platform. 
• Manage, review, & perform daily account responsibilities associated with Google Ads & other search platforms.
• Maintain & monitor keyword bids, account daily & monthly budget caps, impression share, quality score & other important account metrics, as well as audience lists. Manage the creation of large keyword lists, & tie back to overall SEM strategy consistently. 

Qualifications 

Minimum Qualifications  

• Minimum of 8 years' experience in B2B Google search, digital advertising, growth marketing or related field, with a focus on driving measurable results & achieving ROI targets. 
• Proficiency in digital advertising platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, & other relevant channels. 
• Hands-on experience with performance marketing tools/platforms such as Google Analytics, Google Tag Manager, Facebook Business Manager & others. 
• Extensive proficiency in using analytics tools to drive business insights using Excel, Salesforce, Looker Studio, Tableau, or Domo. 
• Experience in measuring & monitoring performance from brand search keywords campaigns vs non-brand search campaigns. 
• Analytical mindset with the ability to interpret data, generate insights, & make data-driven decisions to optimize campaign performance. 
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, & meet deadlines in a fast-paced environment. 
• Strong communication skills with the ability to effectively collaborate with cross-functional teams & stakeholders. 
• Creative thinker with a problem-solving mindset & the ability to develop innovative solutions to complex challenges. 
• Results-oriented with a track record of meeting or exceeding performance targets & KPIs. 
• Informed about industry trends, best practices, & emerging technologies.  
• Must be able to work during normal EST hours.  

Preferred Qualifications 

• Experience creating targeted lists in Salesforce & leveraging 6sense. 

What its like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, & curious minds.

As part of the Rithum team, you are valued, supported, & included. Guided by a transparent culture & accessible, approachable leadership, we offer career opportunities aligned to your ambitions & talents. To ensure work & life balance works for you, we also offer an array of resources to support you & your families, including comprehensive benefits & wellness plans.

At Rithum you will:

• Partner with the leading brands & retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, & wellness days.
• Receive industry-competitive compensation & total rewards benefits.

Benefits 

• Medical, dental & vision benefits: Affordable health care plans & company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, & a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, & hospital indemnity insurance
• Pet insurance
• Legal assistance & identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, & Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture & supplies
• Culture & team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an Equal Employment Opportunity & Affirmative Action Employer. We celebrate diversity & are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants & teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, & business need.