Our client is is a new media publisher telling stories from the frontiers of our rapidly-changing world. They release short-form videos profiling innovators, entrepreneurs, & activists who are thinking differently & making a difference. They are now seeking a Brand Strategist to join their core team in NY.
Are you driven to help brands solve their marketing challenges by creating award-winning digital campaigns, all while affecting positive change in the world? Do you thrive in an entrepreneurial environment that depends on you for results? Help us by managing the creative strategy & proposal development for new & current partners.
What you'll do:
Own the creation of creative, strategic integrated custom programs for a variety of clients, working alongside internal programming, development, talent, & production teams to craft a solution that is both on brand for & in-line with business goals
Help build & mold the creative process from initial client meeting through campaign execution as we grow our branded content partnerships
Manage the response to RFPs, RFIs, & proactive ideas
Create & educate on effective distribution strategies based both on platform-specific best practices while tying back to client KPIs
Inspire & support the team in order to bring creative, innovative & tactical program ideas to life through the writing, visual design & development of strong proposals
Help to create strong packaging around creative ideas so they meet our business goals & ensure measurable success for our clients
Provide strategic & tactical support to key accounts in partnership with the sales team
Be a respected strategic & creative voice for both the client & internal teams
Work closely with sales & marketing as well as our editorial/branded content teams to advise on new product formats & flag untapped revenue opportunities
Support brainstorm & proposal reviews with the sales team
Manage transition of sold programs to the Client Partnerships team & support in post-sale when appropriate
What are the requirements?
BA or other relevant advanced degree
3+ years of experience in integrated/brand marketing, creative/social strategy, or other relevant field
High proficiency in Powerpoint/Keynote, Word, Excel & Salesforce