About The Team:

This is a unique opportunity for a data & growth-focused candidate to help us build data-driven insights that help develop strategies to grow & optimise our business. You will join the Ireland Marketing team, reporting to the Head of Marketing. Youll be an integral part of a high-performing team where collaboration & focus are key to achieving our growth goals.

We foster an engaging & supportive environment where every team member feels valued. You'll become a trusted adviser to Marketing & the Ireland Leadership team by understanding, shaping & solving analytical business challenges, jointly formulating & developing growth strategies. 

At HelloFresh, we are data-driven & performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. Its this connection between our work & its impact that fuels our passion for growth & innovation within the Marketing team.

About the Role: 

We are seeking a highly agile, strategic & data-driven Marketing Analytics Manager to help build marketing strategies to grow & optimise our business.

What Youll Do:

• Business Strategy:Take a proactive, in-depth approach to analysing performance metrics to uncover gaps and opportunities for market growth. Effectively communicate insights to the Ireland Leadership Team & provide strategic, actionable recommendations.
• Performance Tracking: Measure, benchmark, & monitor the performance of our Marketing, proactively identifying opportunities to improve KPIs. Take full ownership of maintaining & optimising core marketing dashboards while analysing the performance of the referrals programme. Propose & implement data-driven initiatives to drive continuous improvement & business growth.
• Channel Analysis: Support the Marketing team in developing & maintaining channel-specific dashboards & reports to effectively monitor, optimise performance, & ensure accurate reporting.
• Investment strategy & forecasting: Accurately manage the marketing budget & forecasts of key metrics, including partnering with the local finance team & other cross-functional stakeholders to effectively steer the business.
• Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Marketing Analytics, & local & global marketing teams to analyse data, & build hypothesis to optmise activity
• Relationship Management: Build & maintain strong relationships with internal teams, both locally in Ireland & across international markets
• Strategic Optimisation: Analyse & report on campaign performance, using data to refine strategies & meet growth objectives

What Were Looking For:

• A data-driven marketer with experience using SQL (Python a plus), Google Sheets/Excel & Tableau
• Expertise in uncovering insights from analysis and, providing clear reporting & visualisation 
• Experience in building dashboards - we use Tableau
• Experience in performing analysis with large datasets & knowing what the common pitfalls are
• Preferably experience in working with web analytics (Google Analytics, Meta AA)
• Experience working on marketing campaigns, online & offline.
• A proactive & independent worker who takes initiative & requires minimal supervision to complete tasks efficiently.
• An agile thinker who thrives in a fast-paced environment & can pivot quickly to meet changing priorities.
• A strategic, data-driven mindset with a hands-on approach to campaign management & optimization.
• Excellent collaboration skills, with the ability to manage multiple stakeholders & projects simultaneously.

This is an exciting opportunity to work across diverse channels, innovate within a high-performing team, & make a measurable impact in the fast-moving world of growth marketing. If this sounds like you, wed love to hear from you!

What Youll Bring:

• Over 7 years experience in data-focused, growth marketing roles, with a strong focus on data-driven strategies & performance marketing & capable of interpreting data to optimise performance
• Proven experience using Tableau dashboards, SQL, Google Sheets, with Python a plus
• Excellent communication skills, with the ability to effectively build & manage relationships within a wide range of internal stakeholders, markets & different teams within the HelloFresh Group. 
• Highly organised, detail-oriented, & capable of managing multiple projects or campaigns simultaneously.
• Self-motivated, entrepreneurial, & adaptable, with a passion for growth & continuous improvement in a fast-paced environment.
• Extremely smart, analytical, & data-driven, with a background in data, growth marketing or consultancy.
• A proactive communicator who can present data & strategies effectively to diverse stakeholders.
• Ready to take ownership, drive impactful results, & thrive in a dynamic, high-performing team.

What you will get in return:

• 70% off HelloFresh boxes
  Company pension scheme
  Choice of Corporate gym membership/wellness allowance
• Work from Home Budget
  Irish Life Private Medical Insurance
  Mental health first aiders & an employee assistance programme, including free Headspace membership for you & five friends/family
  Dog friendly office!
  If in the office, enjoy snacks, coffees & drinks
  Cycle to work scheme
  Group Life Assurance
• Range of company & team activities (offsite away trips, monthly team breakfast, weekly optional drinks)

Location: 16 Sir John Rogersons Quay, Dublin D02 DH34

Hybrid Working Policy
We offer a hybrid working policy, allowing flexibility to work from home & in the office. For more details on eligibility & how this applies to the role you're applying for, please consult with your recruiter.

Next steps: Your application will be reviewed & if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health & safety matters. You are responsible for ensuring you take reasonable care of your own health, & safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately & actively raise health & safety-related concerns to your Line Manager.

If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.