The role

As a Digital Talent Marketing Manager, you will be responsible for developing & executing the Employer Brand & Talent Marketing strategy across various digital platforms. This role will be pivotal in effectively shaping & communicating HelloFresh's employer brand across digital platforms, ultimately attracting top talent.

What youll do

• Develop & execute the Employer Brand & Talent Marketing strategy across digital platforms
• Oversee & optimize performance marketing channels, including but not limited to paid search, paid social, & display advertising.  You will usee analytics tools (e.g. Google Analytics, etc) to measure the impact of digital talent marketing initiatives
• Utilize data-driven insights to optimize CTRs, ad spend, ROAS, & other relevant key performance metrics
• Lead the Content Management System (CMS) to enhance the career website experience
• Generate engaging content (videos, graphics, written materials) showcasing company culture, employee stories, & career opportunities
• Ensure content aligns with brand identity & resonates with the target audience
• Manage & expand our social media presence on platforms such as LinkedIn, Instagram, TikTok, etc
• Share relevant content, engage with followers, & participate in industry conversations
• Explore & recommend practices to enhance the Employer Brand strategy
• Partner with Employer Brand & Talent Marketing peers, as well as international talent acquisition members to optimize HelloFresh's digital footprint & enhance candidate experience
• Collaborate with employees & teams to share their employment stories, & align external employer branding messages with overall business goals
• Utilize analytics tools to measure the impact of digital paid & organic talent marketing initiatives
• Provide regular reports & insights to optimize strategies & improve recruitment efforts

What youll bring

• Minimum 4 years of experience in employer branding, marketing, or related roles
• Strong understanding of digital media platforms & trends
• Proficiency in using social media management tools & analytics platforms (Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Ads Manager).
• Proficiency in A/B testing methodologies & conversion rate optimization to enhance campaign performance 
• Strong project management skills with the ability to prioritize & manage multiple campaigns simultaneously 
• Excellent communication skills in English; German is a plus
• Ability to work collaboratively in a team environment
• Creative thinking & problem-solving skills
• Knowledge of HR practices & recruitment processes is a plus
• Experience developing & optimizing paid advertisements

What we offer

• Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
• A significant discount on your weekly HelloFresh box
• Annual learning & development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Mental health support, including Headspace subscription & access to qualified therapists through Spill
• Budget for home office supplies
• Monthly transportation budget through Rydes app 
• Working parents support
• Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
• Hybrid working model (option to work from home for up to 50% if preferred) 
• Sabbatical leave option after 18 months of being with HelloFresh
• HelloFresh Pension Scheme that is subsidized with 20% on top
• A diverse & vibrant international environment of 90+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.