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HelloFresh // meal kit delivery
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The Role

As the Associate Director Paid Marketing for the DACH region, you will lead the development, execution, & optimization of our paid advertising strategies to drive customer acquisition, brand visibility, & maximize ROI. This role is critical in scaling our DACH market presence & achieving ambitious growth targets & it requires a blend of strategic thinking, analytical prowess, & hands-on execution.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

What you'll do

  • Strategic Planning: Develop & implement comprehensive paid advertising strategies tailored to the DACH market, aligning with overall business objectives.
  • Campaign Management: Direct end-to-end campaign execution across channels (Affiliate, Influencer, Print, Direct Sales) via the DACH Marketing team. Provide strategic guidance & collaborate with central teams managing Paid Search, Paid Social, & Display, ensuring performance optimization.
  • Budget Management: Allocate, monitor & manage significant marketing budgets(>20M EUR p.a.) effectively, ensuring optimal spend & maximum ROI.
  • Performance Analysis: Utilize analytics tools to track, report, & analyze campaign performance, deriving actionable insights for future strategies.
  • Collaboration: Work closely with cross-functional teams including Creative, Analytics, Product Marketing, & Brand to ensure cohesive & effective campaigns.
  • Team Leadership: Lead & mentor a team of marketing professionals, fostering a culture of continuous learning & growth.
  • Innovation: Identify & implement innovative strategies by staying ahead of industry trends & emerging platforms.

What you'll bring 

  • Experience: Minimum of 6 years in performance marketing, with a proven track record of managing & optimizing paid advertising campaigns.
  • Technical Skills: Proficiency in major platforms such as Google Ads, Meta Business Manager, & analytics tools like Google Analytics. 
  • Analytical Mindset: Strong ability to interpret data, identify trends, & make data-driven decisions.
  • Communication: Excellent verbal & written communication skills in both German & English.
  • Leadership: Demonstrated experience in leading teams (>10 FTEs) & managing cross-functional projects.
  • Education & Work experience: Bachelor's degree in Marketing, Business, or a related field is a must & Master`s degree a plus. Working in fast paced environments (startup, consulting).

What we offer you

  • Modern & comfortable working space with great co-workers in Berlin-Kreuzberg
  • Discount for HelloFresh boxes & Convini products
  • Development possibilities along with internal trainings & a yearly central Learning & Development budget for teams
  • Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget
  • Extensive Onboarding & Buddy Program
  • Social events including team events, Friday beers, company runs, book club, etc.
  • Discounted fitness offers with our Urban Sports Club & John Reed partners, as well as yoga classes
  • Well-being initiatives in cooperation with Headspace & Spill
  • Childcare & company pension scheme benefit
  • Company pension scheme
  • Monthly allowance for the Deutschlandticket

Are you up for a challenge?

Apply now with your complete application documents, also without a photo & without stating specific personal characteristics such as nationality or gender if you choose to do so. German or English language certificates & documents regarding residence & work permits are welcome.

We look forward to hearing from you!

 
 
 
 
 
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