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Critical Mass // digital experience design agency
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Market Research Lead

Are you ready to apply your research expertise to advocate for customers in a global digital agency environment? One of the pillars of Critical Mass is speed to insight, so in addition to running specific research projects, your role Critical Mass be to ensure the research department is well-organized, projects are completed efficiently, & finances are properly managed. You will bring the mindset of a contributor, project manager, organizer, cat wrangler, & someone responsible for driving efficiency.

You will:

  • Advocacy: Act as a persuasive ambassador & advocate for the operational needs of the research department.
  • Leadership: Act as career developer & develop your personal leadership style.
  • Research Design: Assist in drafting academically rigourous research methodologies & approaches.
  • CM Collaboration: Work with Strategy, Project Management & other departments to facilitate project efficiency & timeliness.
  • Team Contribution: Implement project management & financial analysis to ensure all projects are on time & on budget, deploy team scheduling on weekly & daily basis
  • Your Craft: In addition to putting your proven research skills to work, you will have the opportunity to implement & hone your operational & organizational skills.  
  • Tools: Source & implement process improvement options & new vendors to support the operation.
  • Administration: Liaise with Finance, Project Management, & HR to maintain positive administrative integration across the agency.

You have:

  • At least 7 years experience within the consumer behaviour research industry.
  • Strong Project Management experience.
  • Awareness of how to create research proposals.
  • Insatiable curiosity to always learn & use the best AI tools for research.
  • Strong analytic skills with experience in statistical modelling & analysis.
  • Ability to see both the tactical & strategic implications of research findings.
  • Ability to communicate complex subject matter in verbal, written, & presentation form.
  • Experience building relationships across multi-disciplinary teams, without supervision, under tight deadlines.
  • Experience conducting research in Global markets.
  • A team-oriented mindset.

What We Offer:

  • Global maternity & parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, & flex days
  • Access to online services for families & new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity & Inclusion Board with 12 affinity groups
  • Internal learning & development programs
  • Enterprise-wide employee discounts

At Critical Mass, we value our employees & offer competitive compensation & benefits packages.  If youre looking for a challenging & rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity & inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to

We are committed to fostering diversity, equity, & inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance & reach out to them directly.

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