The role
As a Senior Digital Tracking Specialist, you lead the collection of front end user behavioural data across 18+ countries. As an expert in the field, you work with stakeholders across HelloFresh advocating best practices & delivering enhancements to our digital tracking infrastructure that drive our digital tracking capability to the next level.
What youll do
- Take on technical leadership over user behavioural data collection in 18+ countries (web + app)
- Design & implement digital analytics solutions using our Google-based stack, taking into account evolving privacy legislation & technical developments
- Develop & maintain custom tracking scripts (mostly server-side), using JavaScript or other programming languages, for multiple marketing vendors (Facebook CAPI, Google Ads, etc)
- Collaborate closely with stakeholders across HelloFresh including developers, marketers & users of behavioural data, contributing to a rich data-driven culture by ensuring tracking is reliable & efficient
- Quickly troubleshoot & debug tracking issues to ensure that our data is accurate & complete
- Stay up-to-date with the latest trends in digital analytics, privacy, browser restrictions & web development
What you'll bring
- Extensive experience with Google Tag Manager (GTM) & other tag management systems
- Extensive experience with digital analytics tools such as Google Analytics, Adobe Analytics or similar tools
- Solid coding skills in JavaScript or other programming languages
- Experience with debugging tools such as Charles Proxy or Fiddler
- Excellent communication skills, with the proven ability to translate complex business requirements into technical & analytical briefs, & present your findings in a clear & precise way
- Experience working with global, cross-functional teams, having developed ideas to bring together brand goals & tailor objectives to consumer needs
- Strong analytical skills to ensure collected data is accurate, reliable & suitable for their intended purpose
Are you up for the challenge?
Please submit your complete application below including your salary expectations & earliest starting date.
After submitting an application our team will review this & get back to you within 5 business days.
For insight into our interview process take a look at our recent post here.
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