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Newsela // instructional content platform
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The role: 

As an International Sales Representative, you will be the overall face of Newsela in the non-US market. Youll be responsible for building relationships with key decision makers at the school district, trust, consortium, & school building level across the globe. Youll be selling Formative & Newselas suite of products to bring powerful daily classroom assessment & engaging reading content to teachers & students. You will also become well-versed in Canada, the United Kingdom, Australia, & New Zealand's International Schools funding, national initiatives, demographics, & K-12 education landscape, which will help inform your overall sales strategy. 

You will do everything from work complex deals to closure with C-level contacts that require deep, multi-threaded relationships to signing up hundreds of schools at the building level. Youll employ solution-based selling techniques & solution mapping, along with your strong negotiation & closing skills, to ensure school board preparation & approval. Youll create & maintain an aggressive pipeline, & will build & adjust strategic account plans for key accounts to move each account through the sales cycle. In your day to day, you will do everything from pipeline management & forecasting to designing lead generation campaigns & managing sales through the entire lifecycle. 

Youll also maintain pristine data cleanliness in Salesforce by ensuring each accounts data & sales cycle stage is always up to date, & the necessary account details are recorded in a timely manner. Reporting to the Corporate Development & International Expansion Director, youll partner with your assigned Solution Architect, Sales Development Rep, & Customer Success Manager to manage the international sales lifecycle from first meeting through renewal. 

Why youll love this role:

  • You will be the face of Formative & Newsela for all non-US sales. As our only International Sales Representative, you will have the unique opportunity to pioneer global sales for our organization
  • Youll also have direct, regular exposure to our executive leadership team during meetings to discuss specific deal strategies, introduce industry trends, & build support for country-specific & district-specific initiatives
  • Your work will directly drive the product roadmap for the company, & ultimately bring engaging, data-based classroom assessment to students & teachers globally
  • You will get to represent the future of education, enhance how schools, districts, & teachers engage students, & provide time-saving approaches that allow educators to design customized learning for different levels of learners
  • You will have the opportunity to own your territory, manage the entire lifecycle of a sale, & build new business relationships that bring Formatives & Newselas solutions to classrooms
  • In addition to achieving your own revenue targets, you will get to work with an enthusiastic, cross-functional team to catapult Formatives & Newselas growth as we scale our global sales organization

Why youre a great fit: 

  • You have 2+ years of experience closing K12 school, district, trust, or consortium level business in Canada, the UK, Australia, New Zealand, and/or the International Schools market
  • You are a proven Sales Rep with 4+ years hitting or exceeding your quota of selling SaaS products or digital education solutions
  • You enjoy selling within all segments & customer sizes. You can close small, transactional opportunities at volume but also have demonstrated success in managing & closing larger, more complex strategic deals. You know how to effectively manage your time to succeed within this dynamic.
  • You have demonstrated expertise in networking, prospecting, & building pipeline
  • You are excited about spending up to 25% of your time traveling to engage with clients, for conferences, etc.
  • You have knowledge of MEDDPICC sales methodology 
  • You have experience forecasting SaaS business

Compensation:

  • Base salary: $90,000 - $95,000
  • On-Target Commission: $125,000
  • Total OTE (On-Target Earnings): $215,000 - $220,000
  • Total compensation for this role also includes incentive stock options & benefits. 
 
 
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