The Role:

Are you passionate about using your growth marketing skills to make a real difference in the classroom? We are looking for a data-driven, product-centric Growth Marketing Manager to accelerate the growth of Formative.com. At Formative, we believe in the power of our toolsenhanced with thoughtful AIto save teachers time & help students get the personalized feedback they need to succeed. In this role, you will be a pivotal member of our team, responsible for orchestrating the initiatives that get our powerful learning tools into the hands of more educators, ensuring our impact on education continues to grow.

You will work as a key collaborator with our in-house channel specialists (PPC, SEO, etc.) to achieve our primary business goals:

• Increase qualified traffic to our platform
• Increase the conversion rate of visitors to active free trials/sign-ups.
• Increase the conversion rate from free/trial users to individual paid customers (B2C) or B2B leads.

This is a role for a marketer who excels at project ownership, cross-functional collaboration, & hands-on optimization of the user journey in a high-velocity testing environment.

Why You'll Love This Role:

You are the central driver of our growth initiatives. Youll collaborate daily with our in-house experts, acting as the catalyst who turns strategy into coordinated action. Your job isn't to be the expert in every channel, but to ensure all channels are working in concert to hit our goals. We value self-starting operators who can think strategically but are happiest when they are analyzing data, launching tests, & improving systems. You will have the support of a deeply knowledgeable team & the autonomy to make a direct, measurable impact.

What You'll Do:

• Orchestrate Growth Initiatives: You will be the central driver for growth projects, working closely with our in-house specialists in paid media, SEO, & content to guide campaign strategy & ensure cohesive execution. You will own the project, the goals, & the results.
• Own the Conversion Funnel: Your core hands-on responsibility will be to continuously build, test, & improve the user journey from first visit to paid customer. This includes owning the optimization of landing pages, sign-up flows, & user onboarding sequences.
• Leverage In-Product Messaging: You will directly own & implement parts of the in-product conversion process. Your hands-on work will involve creating user guides, workflows, & targeted messages (experience with tools like Pendo is a major plus) to guide users toward activation & payment.
• Independently Analyze & Act on Data: You will personally pull data from various sources to build & monitor performance dashboards. Your primary focus is on deriving actionable insights without hand-holding & using that data to propose the next set of tests & initiatives.

What You'll Bring (The Right Fit):

• A Proven Track Record in Driving Growth: At least 3 years in a growth-focused role (PLG, SaaS, or B2C). You must be able to show specific initiatives you drove & the exact metrics you moved.
• Deep Channel Expertise & Collaborative Skill: You have mastery in at least one or two key acquisition channels (e.g., Paid Search, Email Automation) & are comfortable getting your hands dirty across several others. You have enough operational knowledge to collaborate effectively with specialists & drive strategy.
• Advanced Technical Proficiency: You can navigate a modern growth stack to get work done. Direct, hands-on experience with Salesforce, Google Analytics, & Google Tag Manager (GTM) is essential. You must have a demonstrated understanding of platform-specific settings, bid strategies, optimization levers, & technical details like pixel implementation & attribution models.
• AI-Enhanced Workflow: You are curious about & have experience incorporating AI tools into your own marketing workflows to increase efficiency & drive creative insights.
• A Relentless, Systematic Optimizer: You have a passion for continuous A/B testing & thrive in a high-velocity testing environment, consistently working to improve key funnels.
• Proactive & Resilient Problem Solver: You have a demonstrated pattern of taking ownership, proactively identifying & solving problems independently, & finding alternative solutions when faced with blockers or limited resources.
• Innate ROI-Driven Thinking: You instinctively think & talk in terms of CAC, LTV, & ROI. You proactively identify & kill underperforming initiatives, prioritize based on opportunity cost, & are relentlessly focused on driving measurable business outcomes.

Preference for EdTech Experience: Previous experience in the EdTech space is a huge plus. A passion for improving education is a must.

Base compensation: $82,800 - $110,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience. 

Why youll love working at Newsela:

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums & to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, & more to help you stay healthy: mind, body, & soul. 
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you & your family, including parental leave, fertility support, adoption, & more! 
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning & development allowance to employees to attend external training sessions, classes, workshops, conferences, & educational materials to foster professional growth within their current role & career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

#LI-Remote