The Group Strategy Director provides important strategic leadership & guidance. As the most senior Strategy representative, the group strategy director is responsible for the overall quality of Strategy work on all projects & accounts in the business unit. Group Strategy directors are also expected to perform strategy functions on more complicated & challenging projects. The strategy director must gain an intimate understanding of the client, their competitors & key industry trends. They must also effectively communicate their findings to creative & technical members of their teams. 

Their most important contribution is insights about the clients business, their competitors, & their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics & information architecture. Candidates must demonstrate in-depth knowledge & experience in at least two of these disciplines & good working knowledge in the balance.

You will:

• Ensure overall quality of Strategy work on all projects & accounts in all disciplines.
• Collaborate with the program director & the managing director to ensure that: the business unit has a suitable number of strategists & analysts with appropriate skills, the accounts understand the role of Strategy staff & exploit their skills appropriately & strategy staff are engaged in the right work at the right time
• Provide support with special projects & initiatives within the Strategy group
• Provide guidance & insight about Strategy practices to colleagues in departments & business units
• Ensure through collaboration with team members & other Strategy Directors that core processes & deliverables are effective in delivering strategic guidance.
• Work with our clients to identify business problems & challenges
• Become an authority on the clients business sector
• Define & document requirements through business analysis, qualitative consumer research, & web analytics
• Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
• Sector, industry & competitive analyses
• Competitive benchmarking studies
• Qualitative, consumer research (ie. usability testing, focus groups, field study)
• Requirements gathering sessions & stakeholder interviews
• Multi-Year digital roadmaps
• POVs & thought leadership pieces
• Team management & oversight on all strategic & UX work
• New business pitches
• Creative Briefs
• Organic growth projects
• Synthesize & communicate the results of research to clients & project teams
• Provide insight & perspective on the clients strategic direction
• Collaborate with the team on overall strategy development
• Define measurement strategies to support ongoing strategy development & site or program optimization
• Demonstrate the value of integrating Strategy services & activities into all client engagements
• Provide thought leadership to colleagues & projects in a range of subjects that may include
• Requirements gathering
• Consumer research & insight
• Site measurement
• Marketing & strategic planning

You have:

• 10+ years in digital user experience strategy within a digital agency or pure play user experience company
• 10+ Years Experience in Campaign / Comms Planning
• Leadership experience with larger teams
• 10+ Years Experience working directly with clients
• Facilitation Expertise
• Experience designing Personas, Customer Journeys
• Has experience driving & winning new business pitches
• Understands content strategy, marketing & distribution
• Understands social ecosystem & can design for it
• Understands how to grow current clients organically
• Passion for digital & up to date on technology & trends
• Experience in developing proposals & presentations for clients
• Demonstrated ability to communicate complex subject matter, either verbally or in written form
• Demonstrated ability in the marketing research & sciences areas, to establish & analyze complex research studies
• Teamwork & collaboration-oriented
• Detail & results oriented
• Flexible & able to multi-task
• Commitment to learning

What We Offer

• Global maternity & parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, & flex days
• Access to online services for families & new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity & Inclusion Board with 12 affinity groups
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training,mentorship, & employee experience possible! CM new hires & employees are the future of our organization, & we want to set you up for long-term success. Inaneffort to do so, weexpect our teamto work from an office a minimum of4days a week. The ask stems from our want to: 

• Strengthen opportunity for continuous learning 
• Improve collaboration & teamrelationships. 
• Increase employee engagement 

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.