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Peloton // connected indoor fitness cycles
Product, Full Time    New York City    Posted: Tuesday, November 17, 2020
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Peloton Canada is looking for a Digital Product Marketing Manager to support the strategy & creation of Pelotons digital advertising under the Senior Product Marketing Manager. Were looking for someone who understands our products in depth, yet can speak the language of digital marketing to transform product strategy into a best-in-class digital go-to-market execution. This candidate will work hand-in-hand with Media, Creative & integrated marketing teams to deliver business results. The ideal candidate will be curious & performance-led.


  • Partner with integrated marketing teams to understand the seasonal business goals, strategies, & consumer insights to inform the development of strategic plans in digital channels.
  • Partner with the Media teams to develop processes to optimize creative real-time in-market creative optimizations.
  • Support the authoring of insight-led marketing briefs, & creative development of digital campaigns & campaign rollout for the Canadian market.
  • Oversee the digital marketing tactics from brief to creative execution to handoff within large scale marketing campaigns. Channels include, but are not limited to, Facebook, Instagram, YouTube, Search, Native, & Display. Work needs to be done with both quality & speed.
  • Work closely with our in-house creative & creative agency partners to bring to life compelling & effective channel-first digital content.
  • Own end-to-end projects through clear cross-functional communication & diligent management of timeline & milestones.
  • Partner with global leads to spearhead regional marketing plans.
  • Develop collateral & presentation materials to facilitate cross-functional sharing between marketing & sales teams
  • Responsible for asset requests, asset management, & handoff process to Media partners. Keen eye for detail is a must.


  • 5+ years of experience in digital advertising with a focus on performance marketing, content strategy, creative development, & optimization. [Facebook, Instagram, Search, Display, YouTube etc.] 
  • A deep understanding of the digital landscape, with a disproportionate focus on paid social & digital, & proven success working with media teams to drive performance.
  • Knowledge of the digital media landscape, experience with key media metrics & measurement & a demonstrated excitement for performance marketing
  • Experienced in performance marketing. Looking for someone who is equally excited about analyzing performance data, as they are about creative storytelling.
  • Successful ability to wear multiple hats - tactical planning, strategic execution, cross-functional relationship management, analytical & quant skills
  • Go-getter, positive attitude who thrives in supporting cross-channel platform strategic campaigns.
  • A channel practitioner. This person is not just experienced with social & digital marketing but has a passion for it.
  • Experience working with creative partners both internally & externally to influence channel production & asset management. Baseline experience in creative content development, participating in video/photo shoots preferred.
  • The ideal candidate will obsess over performance metrics & help drive creative optimizations to deliver business results.
  • Excellent track record of managing multiple projects & campaigns simultaneously
  • Organizational skills, great attention to detail, willingness to be flexible & ability to lead workstreams from inception to execution


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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