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Fab Fit Fun // woman's lifestyle media brand & membership service
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FabFitFun is seeking a hands-on Head of Growth to join our team! Reporting to our SVP, Marketing, this person will be instrumental in our growth strategy, as we aim to achieve our vision in becoming the premier shopping club for lifestyle & self care. Significant areas of responsibility for this leader will entail, customer acquisition, retention, conversion, team leadership, & stakeholder management. Ideal candidates will have managed $10M+ / year in ad spend, preferably within the e-commerce, CPG, or fashion lifestyle sector. 

Location: This role will be based out of our HQ in Los Angeles, where we will be operating from a hybrid model of 3 days a week in-office. This role is not eligible for remote. 

What Youll Do

  • Take ownership of our customer acquisition channels, including paid ads, display ads, SEO, affiliate marketing, & influencer marketing
  • Develop & communicate a comprehensive growth marketing plan that aligns with FabFitFun's revenue objectives\
  • Analyze customer acquisition & retention strategies, conduct competitor research, & gather insights from our customers to inform our growth strategy & enhance our prospect-to-customer conversion process
  • Collaborate closely with our UX/UI team to identify, test, & implement improvements, with a focus on messaging, pricing, & user experience
  • Ensure our customers reach their 'AHA' moments quickly, reduce churn, & increase customer lifetime value (LTV)
  • Utilize analytics tools to effectively measure & optimize Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), & LTV amongst other key metrics
  • Collaborate with various stakeholders across sales, finance, marketing, development, operations, & customer success to ensure seamless communication of plans & projects
  • Lead, nurture, & empower a team of growth marketers, fostering their professional growth

What Youll Bring

  • Managed $10M+/year in ad spend 
  • Experience in retail, CPG, fashion lifestyle is preferred
  • Bachelor's degree or equivalent educational background
  • Demonstrable track record of influencing & delivering growth across multiple channels
  • A data-driven mindset & proficiency in analytics tools, including Google Analytics, Google Tag Manager, & Mixpanel, with the ability to interpret data into actionable programs to meet company goals
  • Hands-on growth marketing expert with expertise in platform media buying & creative development
  • Proven leadership experience in a growth marketing role, or an individual who has been the sole driver of growth at their previous company & is now seeking their first managerial role
  • Previous leadership experience in hiring, managing, & developing a team of at least 5 or more
  • Strong collaboration skills & experience working across senior-level stakeholders
  • Committed to putting the member & member experience first when accomplishing company goals

The expected base salary range for this position is $180-200K, + bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision & other perks & benefits.Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, & education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

What You'll Get! The Benefits & Perks of FabFitFun...

  • Uncapped / Generous PTO
  • Medical, Dental & Vision with competitive coverage options & plans
  • 401K & 401K Match
  • Pet insurance for any FFF furry friends via Nationwide - covers 90% expenses 
  • Complimentary annual FFF subscription with seasonal $25 credit for e-commerce flash sales
  • Donation matching program via BrightFunds, where the company matches up to $500 charitable donations per employee 
  • HQ Perks: Paid parking, weekly catered lunch, cold brew & kombucha on tap, additional snacks & beverages

Privacy

Your information will be handled in accordance with our Workforce Member Privacy Notice: https://legal.fabfitfun.com/#workforce-member-privacy-notice

 
 
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