See yourself at Twilio

Join the team as Twilios next Principal Digital Marketing Manager.

Who we are & why were hiring

Twilio powers real-time business communications & data solutions that help companies & developers worldwide build better applications & customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia & Australia. We're on a journey to becoming a global company that actively opposes racism & all forms of oppression & bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This position is needed to spearhead advanced technical SEO strategies, ensuring a profound impact on our digital presence by enhancing website visibility, optimizing structured data with precision, & driving innovation in semantic search techniques. This role will play a pivotal role in elevating our online performance, leading cross-functional teams to navigate complex technical challenges, & ultimately positioning our brand at the forefront of search engine rankings. The ideal candidate will not only fortify our current SEO practices but also lay the foundation for continuous improvement, fostering a sustainable & competitive online presence.

Responsibilities

In this role, youll:

• Develop & implement comprehensive SEO strategies to enhance website visibility & ranking on search engines, inclusive of the creation & optimization of JSON-LS structured data for enhanced search engine results features.
• Develop roadmaps & recommendations targeted at improving SEO & Marketing performance
• Conduct thorough technical SEO audits, identifying & resolving issues related to crawlability, indexing, & site architecture.
• Collaborate with cross-functional teams to ensure SEO best practices are integrated into website development & content creation processes.
• Monitor & analyze website performance metrics, providing regular reports & actionable insights to improve organic search performance.
• Stay abreast of industry trends & search engine algorithm updates to adapt strategies accordingly.
• Optimize on-page elements, including metadata, headings, & content, to improve keyword relevance & user experience.
• Lead initiatives for link-building strategies & backlink analysis to enhance domain authority.
• Implement & manage SEO tools for tracking, analysis, & performance monitoring.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, & we encourage everyone who meets the required qualifications to apply. While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven experience 8-10 years as a Technical SEO Manager or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, & SEO best practices.
• Proficiency in using SEO tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, Ahref & Conductor etc.
• Strong analytical skills with the ability to interpret data & draw actionable insights.
• Solid understanding of HTML, CSS, JavaScript, & website architecture.
• Experience working on enterprise-level sites, including multilingual sites.
• Ability to recognize common technical issues & explain their solutions coherently in plain speak, ensuring that teammates understand the recommendations.
• Excellent project management & communication skills.

Desired:

• Knowledge of schema markup & structured data implementation.
• Proven success in improving organic search rankings for high-traffic websites.
• Understanding of user experience (UX) principles & their impact on SEO.

Location 

This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.

Approximately 10% travel is anticipated. 

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental & wellness leave, healthcare, a retirement savings program, & much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, & are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering & donation efforts.

So, if you're ready to unleash your full potential, do your best work, & be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, & Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado: $135,920 - $169,900.

• Based in New York, Washington State or California (outside the San Francisco Bay Area): $143,920 - $179,900.

• This role may be eligible to participate in Twilios equity plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidates starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, & geographic location within the state.