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SUPERHUMAN
Our customers get through their inbox twice as fast; many see inbox zero for the first time in years.
Come shape the future of email, communication, & productivity!
BUILD LOVE
At Superhuman, we deeply understand how to build products that people love. We incorporate fun & play; we infuse magic & joy; we make experiences that amaze & delight.
It all starts with the right team a team that deeply cares about values, customers, & each other.
CREATE MASSIVE IMPACT
We're not solving a small problem, & we're not addressing a small market. We're going after email; the one activity that consumes more of our work day than any other.
Our ambition doesn't stop there. Next: calendars, notes, contacts, tasks. We are building the productivity platform of the future.
DO THE BEST WORK OF YOUR LIFE
Superhumans mission is to help people end their day feeling happier, more productive, & closer to achieving their potential. You will play a pivotal role in helping us achieve this mission by building a strategy to both target & acquire new groups of customers. Your job will be to look at our growth motions holistically, & determine where to invest time & resources based on a combination of inputs including our ICP, current channel performance, our GTM motions, & our medium-to-long term product strategy.
Your priority will be driving our self-serve user acquisition through a combination of paid & organic campaigns. We do both today, but we need an owner who can help us maximize the impact of these channels. Our ideal candidate has deep experience in driving performance marketing campaigns, & has the aptitude to also own our organic efforts. You own your budget, & will make decisions on where to invest additional resourcing & where to pull back based on performance. A good growth strategy should be holistic in nature, which is why this role includes both performance & organic channels. The north-star KPI for this role is revenue while impressions, clicks, signups & seats are all important, your efforts should ultimately drive revenue.
As you ramp in your role, you will build the confidence & experience to also own building pipeline for our sales team, primarily through PLS (product-led-sales). MQLs arent a key focus of the role for now, but they will become more important as we scale.
In this role youll report directly to Sei, our Head of Marketing, & work closely with Alex, our Product Marketing Lead, & Gaurav, our Head of Growth. You collaborate with the rest of our marketing team, Growth PMs, Engineers, Designers & our Sales team. You will also work closely with our paid marketing & SEO agencies, helping them drive an even larger impact over the course of your time here.
OUTCOMES
Outcome #1 Build & scale programs to drive individual user growth
- Drive individual self-serve acquisition across existing paid, organic & viral channels, including SEM, SEO & influencers
- Rapidly test & scale new channels to diversify user growth
- Design experiments to drive growth & improve conversion across our website, landing pages & social channels.
- Collaborate with Product & Content marketing to maximize the impact of product launches & customer-focused campaigns
Outcome #2 Build a sustainable engine of growth by continually evaluating & prioritizing our investments in different channels
- Proactively deploy budget against our highest performing channels while designing experiments to expand into new channels
- Own our funnel metrics & collaborate closely with our analytics & finance teams to evaluate success based on CAC, LTV & ROAS
Outcome #3 Improve team growth
- Collaborate with growth product teams to improve team creation & expansion across the customer journey
- Leverage product & firmographic signals to drive monetization & expansion of team accounts through lifecycle marketing
SOUND LIKE YOU?
- Experience:
- You have at least 7 years of experience in growth marketing, with particular experience driving growth for PLG SaaS organizations. Bonus points if you have worked on customer funnels with a mix of individual & team growth motions.
- You have a deep understanding of organic, paid & viral user funnels, with experience owning programs that directly drive self-serve acquisition.
- You have experience using a multitude of tactics to drive growth, including paid spend, email, website & landing pages, in-product prompts & virality campaigns.
- You have a passion for experimentation, & seek to ground any conclusion in real-word results & data.
- You have owned budgets, & are comfortable deploying spend to double-down in high-performing areas.
- Bias for Action: You act with urgency, prioritizing speed to value & proactively unblocking both yourself & those around you.
- Start to Finish Ownership: You accept full accountability & take initiative to find solutions to achieve results.
- Data Driven: You use data to inform all your decisions, & when there is no data, you seek to create new ways to measure or quantify impact. You know how to define, measure & manage funnel metrics.
- Excellent Written Communicator: You're able to distill complexity into clear & concise written communication. You proactively communicate with your cross functional stakeholders & excel at async communication.
- Strategic: You can run balanced strategies with both short & long-term investments.
- Grit: You persevere towards challenging goals which may take months or years
- Growth Mindset: You embrace challenges, welcome feedback, & believe you & others can always grow.
SALARY INFO
The Growth Marketing Lead role may span a range of experience & expertise. Through our interview process, we will review your background, local market data, & use a mix of assessments to determine where you fall in our range. Our starting salaries for this role range from $167,000 - $190,000. The salary range does not reflect total compensation, which includes base salary, benefits, & company stock options. We are open to hiring for this role anywhere in the US. We take a locally informed approach to compensation, & our range is inclusive of starting salaries in different geographies.
BENEFITS
Taking Care of Your Future
- Medical, dental & vision insurance: 100% coverage for you, 75% coverage for all your dependents.
- Voluntary insurance: short-term disability, long-term disability, & life insurance.
- 401(k) plan (we match 75 cents per dollar, up to 4% of your salary).
- Free access to Northstar, a financial wellness platform that provides financial advisors + personal finance tools.
Generous Time Off
- Take as much vacation as you like!
- 13 additional company holidays, plus your own Care Days, Flexible Holidays & a company-wide Winter Break.
- Generous parental, caregiver, healthcare, & compassionate leave policies.
Investing in Your Growth
- $3000 per year towards your professional development.
- Free access to Calm & Taskhuman.
- Allyship education program to help build your best self.
Setting You Up For Success
- Custom MacBook Pro.
- $1000 budget for workstation setup.
- $60/week for your lunches, groceries, or whatever nutrition you need to stay fueled up!
- Flexible spending accounts for commuter costs, dependent care, & healthcare expenses.
At Superhuman, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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