See yourself at Twilio

Join the team as our next Senior Director, Marketing Strategy, Analytics & Operations on the Twilio Communications Marketing team.

Who we are & why were hiring

Twilio powers real-time business communications & data solutions that help companies & developers worldwide build better applications & customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia & Australia. We're on a journey to becoming a global company that actively opposes racism & all forms of oppression & bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This position is needed to steward the marketing team toward key business performance indicators enabling us to detect, diagnose & remediate key changes in our marketing funnel performance & Martech stack. 

This is a critical & strategic role in the marketing leadership team that helps speed & unlock marketing leadership decision making. The Marketing Strategy, Analytics, & Operations team supporting the Communications business is a cross-functional team across analytics, business intelligence, data science/engineering & operations.

Responsibilities

In this role, youll:

• Lead & develop a world-class marketing analytics, strategy & operations team.
• Own & iterate the measurement framework for Communications Marketing including defining key marketing metrics, & supporting experimentation design to ensure that data guides decision-making & prioritization of activities.
• Be responsible for the team that analyzes data, distills insights & presents actionable findings that Marketing leadership can use to improve the performance of key programs. 
• Be responsible for the marketing technology ecosystem & working with key partners across Revenue Operations to maintain customer database hygiene & deliver uninterrupted lead flow to our Sales teams. 
• Have a bias for action as you partner with GTM, Product, & our marketing stakeholders to move from idea to execution & build a framework to measure the ensuing performance
• Serve as a strategic thought partner to marketing & GTM leadership by surfacing ongoing insights, providing recommendations on areas for improvement, & identifying business growth levers.
• Build analytical models for annual planning purposes to provide the business with proposed targets that will help with resourcing & budget decisions.
• Collaborate cross-functionally to align Marketing OKRs & Metrics with broader organizational goals.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, & we encourage everyone who meets the required qualifications to apply. While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 10+ years of experience in marketing, operations and  analytics experience in a B2B or B2C environment.
• Demonstrated success driving business strategy by empowering decision makers with data & insights, developing frameworks, & providing strategic thought partnership on overall marketing measurement.
• Depth in Martech infrastructure, including database/lead management, data hygiene, system governance, scaling campaign launches, & integrations with first-party & third-party systems
• Experience across multiple go-to-market motions: enterprise sales/account-based marketing (ABM), product-led growth, self-service & a partner-oriented co-sell motion. 
• Demonstrated experience in masterful data-driven storytelling. Able to communicate, influence & reason effectively across a global, matrixed organization.
• Excellent organizational, prioritization & collaborative skills with proven experience in end-to-end project ownership across multiple teams.
• Comfortable in a fast-paced, agile environment with proven adaptability to make decisions & developing new processes and/or workflows when needed.
• Effective people-management & career development.  Strong focus on both EQ & IQ

Desired:

• Deeply understand the methodologies for experimental precision, but also can defer to practical decision making frameworks for speed.
• Leveraged AI/ML capabilities to drive predictive modeling exercises, such as churn & lead scoring
• Leading a team of international resources, with GEO stakeholders,  & managing an offshore model

Location 

This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental & wellness leave, healthcare, a retirement savings program, & much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, & are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering & donation efforts.

So, if you're ready to unleash your full potential, do your best work, & be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, & Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado: $199,949 - $248,800.

• Based in New York, Washington State or California (outside the San Francisco Bay Area): $210,720 - $263,400.

• This role may be eligible to participate in Twilios equity plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidates starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, & geographic location within the state.