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Andela // global talent accelerator
Marketing, Full Time    New York City, USA    Posted: Friday, April 23, 2021
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Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz wrote: software is eating the world. That statement is just as true today as it was ten years ago.  Software is embedded in our day-to-day, & few industries are immune.  Peak behind the code & you will find brilliant engineers pushing the boundaries of what is possible.  

Talk to any engineering leader & they will tell you that access to talent is their number one barrier to building software & the businesses that will power tomorrows economy.  Research the industry & you read about the 1 million computer-programming jobs that will go unfilled in 2021. 

That is where Andela comes in. We help engineering leaders at companies big & small bridge that gap. We are building tools, systems & processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified 1,000+ software engineers from Africa & other emerging markets & placed them as full-time, embedded members of software development teams at over 200 tech companies. Along the way, we have raised $180M from Al Gores venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative, & Serena Ventures. 

And we are just getting started.


Andela is seeking a Head of Marketing Operations to lead all aspects of marketing operations to ensure the platforms, tools & processes are in place to generate, capture & nurture demand for both our prospect & talent audiences. The ideal candidate is a team player with excellent cross-functional project management skills, a deep understanding of marketing operations best practices, & a track record of designing & implementing effective & scalable marketing processes & systems.

You'll work closely with colleagues across Marketing, Sales, & Revenue Operations to evolve & optimize marketing technology & automation strategies & programs. 


  • Own the martech stack, including Marketo, Chat, ZoomInfo, & future technologies, (ABM & attribution)
  • Define business analytics & work with team to maintain Marketo & Salesforce dashboards & reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, & overall pipeline & revenue performance
  • Work closely with the Revenue Operations to identify & plug gaps in current processes, systems, & reporting
  • Build, maintain, & implement best practices for marketing automation & demand generation in campaign management, lead routing, processes, & data integrity
  • Optimize lead scoring & routing to ensure quality leads are passed to sales development, & increase efficiencies & conversion rates
  • Hands-on: build out campaigns in SFDC & MKTO to support our marketing efforts, proactively troubleshoot & resolve issues


  • In the first 30 days you have familiarized yourself with our current MarTech stack, understood how systems have been setup, will have created a centralized MOPs playbook, & will have updated our campaign templates
  • In the first 60 days will have produced a MarketingOps roadmap, will have taken control of the backlog, & will be fully responsible for our infrastructure, & making improvements with to it with our RevOps team 
  • In the first 90 days, will have improved our reporting capabilities, & will have introduced new new tools to our stack


  • 5+ years of experience in marketing operations management
  • Experience with Salesforce reporting & Marketo certified
  • Strong analytical skills & experience using data to drive decision-making
  • High level of experience & comfort communicating with Executives
  • Experience evaluating & implementing marketing & sales technologies
  • Exceptional problem-solving skills & the ability to navigate ambiguity in a fast-paced, collaborative & highly dynamic environment
  • Self-motivated & able to handle multiple competing priorities; exception project management skills
  • Superior communication & interpersonal skills
  • Incredibly detail oriented
  • Bachelor's degree in related field or equivalent work experience

This role is fully remote 


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