S'more about the team

HelloFresh is seeking a growth-minded & highly-organized Offline Marketing Senior Specialist to join the Canadian Growth Marketing team. The Offline Marketing Senior Specialist will play a key role in driving customer acquisition for HelloFresh Canada brands. With strong expertise in project management, the Offline Marketing Senior Specialist will lead campaign execution across our Direct Mail Channel, will assist with automation tasks & special projects. This position drives customer growth through current channel optimization & new channel innovation, & leverages data & reporting to provide new insights. This position will proactively search out process improvement opportunities & implement solutions to make the channel run more efficiently.

Reporting to the Director, Growth, you will join a Toronto-based growth marketing team that is talented & driven. With a product that excites consumers & a market-leading position, HelloFresh is primed to be the number one meal kit & food partner for businesses. This is a wonderful opportunity to join a rapidly growing business with a team that is passionate & fun.

Lettuce share what this role will be responsible for

• Be responsible for managing the error free execution of direct mail campaigns for HelloFresh Canada, Chefs Plate & Factor Canada. You will execute on these programs with accuracy, timeliness & attention to detail by planning work back schedules, managing deadlines & identifying & managing future potential roadblocks. 
• Execute monthly direct mail audience targeting by working with large Canada Post & internal data sets via Excel. 
• Own the relationship with external vendors & partners to execute Direct Mail campaigns. You will be the primary contact for these partners including & not limited to our print & mail delivery partners.
• Manage the creative pipeline with the Brand Team (approval of design, copy & landing pages).
• Monitor & optimize campaign performance through A/B testing, data reporting & analyzing insights. It is expected that you are knowledgeable about the campaigns in the testing pipeline & are aware of campaign & monthly performance at any given time. 
• Manage critical operations including voucher creation, campaign setup,  invoicing & cost reporting.
• Responsible for the month end finance process including but not limited to the approval of invoices & variance analysis.
• Project manage ad hoc marketing campaigns in Direct Mail & other growth channels: developing strategy, planning, execution, budgeting, & analysis.
• Identify opportunities to drive customer growth in specific audience segments & geographic regions.
• Develop strategy for the testing pipeline for discounting, creative, format & audiences as well as any other levers that will contribute to the success of your channels.
• Identify opportunities for growth & optimization as well as challenges & provide recommendations for solutions that improve core KPIs.
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 3+ years of experience in growth or performance marketing (or in a related/relevant field)
• Advanced proficiency in Excel/Google Sheets is required
• Organized & detail oriented
• A strong critical quantitative thinker
• Skilled in project management & operations
• Experienced in executing digital or print marketing campaigns
• Have an interest in improving processes & scaling activity
• A self-starter who takes initiative
• Energized by helping to solve problems & breaking down barriers
• Experienced with working with multiple stakeholders with limited supervision
• Entrepreneurial & fast moving with the ability to pivot when faced with a challenge
• Bilingual (French) is a plus

Lets cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh & Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, & 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation & PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, & invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, youll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERGs like FreshPride, Women Empowered & LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you havent already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal & life needs. Offering remote work flexibility, along with the opportunity to interact & collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, & empowers teams to choose when & how often they work from the office & work from home, in addition to team days & company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Dont be chai, apply! Submit your application in PDF format today.