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The role:
As Events & Sponsorship Marketing Manager, you are responsible for the end-to-end strategy & execution of Newsela national & regional marketing events & sponsorships. You will partner closely & execute with marketing & customer team stakeholders on these events & sponsorships to drive demand, growth, & engagement for Newsela.
You will:
- Build an events & sponsorship strategy & plan aligned with marketing & customer objectives to drive demand, growth, & engagement for Newsela.
- Partner closely with Sales & Success teams to ensure alignment on strategies & tactics that enable & support the field.
- Execute a comprehensive plan to drive leads & accelerate sales opportunities, including event registration, material development, vendor outreach, direct promotion & advertising, copywriting, run-of-show, set-up, & overall event experience.
- Stay informed on the latest trends & opportunities by researching event concepts, venues, experiential ideas, & vendors.
- Coordinate with program leads across Marketing on GTM plays to maximize marketing program activations before & after the events.
- Track ROI, engagement, & participant feedback to measure results, assess opportunities for improvement, & optimize future events & sponsorships.
- Create & maintain relevant field event management playbooks, including operating processes, procedures, & best practices.
- Track event & sponsorship spend & performance to ensure ROI & meet lead & pipeline goals.
Why youll love this role:
- You are skilled at strategic event planning matched with your ability to successfully execute on in-person & virtual events.
- You thrive in collaborating cross-functionally & cross-departmentally to orchestrate large projects from start to finish simultaneously, within tight timelines due to our market seasonality.
- You expect to travel in order to effectively manage & ensure that the events you execute on provide an outstanding customer experience.
Why youre a great fit:
- You have 5+ years of national and/or field marketing event experience.
- You are passionate about event communication & event branding & have a proven track record of events logistics, planning, & execution for various audiences & sizes of events.
- You are meticulously organized with an ability to work & demonstrate grace under pressure.
- You have strong project management & entrepreneurial skills to work independently on complex projects.
- You are a creative & out of the box thinker that wants to execute on event experiences that stand out from a packed conference agenda.
- You are comfortable with ambiguity & have the ability to move forward in this environment.
Base compensation: $80,000 - $90,000. Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.
About Newsela:
Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
Why youll love working at Newsela:
- Health & Wellness: Access to the worlds leading medical experts for healthcare (pets included!). Discounts & resources to stay healthy: mind, body, & soul.
- Work From Home: Almost all of our roles are fully remote - tech stipend included!
- Supporting ALL Families: Supplemental programs & time off to take care of your family & yourself.
- Time Off: Flexible PTO to recharge, including Sabbatical Leave
- Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, & integration of DEIB lens across Talent lifecycle processes.
- Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, & individual development plans aligned with your personal & professional aspirations to turn goals into reality.
- Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.
Disclaimer: Please be aware of recruitment phishing scams affecting Newsela & other employers. Newsela does not use third party services for full time hires. Our recruiting emails will come from an @newsela.com email address. You can reach out to jobs@newsela.com if you have concerns about the legitimacy of an email sent by or on behalf of Newselas talent acquisition team. Newsela will never ask for financial or banking information from candidates, nor will you be asked for any type of payment as part of consideration for employment with Newsela.
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