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The Wealthfront Data Science team utilizes our rich financial & behavioral data to influence Marketing, Product & information security decisions. The team draws from backgrounds in Computer Science, Natural Sciences, Statistics, Operations Research, Economics & Finance.
The Data Scientist in this role will be primarily embedded within Wealthfront's Marketing team. The Marketing team aims to acquire new clients & increase awareness of Wealthfront's brand & products among potential customers. The team addresses these goals by designing & executing targeted advertising campaigns for Wealthfront products.
The potential set of projects for this role includes (but is not limited to) campaign performance analysis, paths to conversion, incrementality estimation, media mix modeling, client segmentation, AB Experiment design & client revenue modeling.
A key desired trait for this role is an advanced ability to reduce business problems to mathematical language & communicate results to the broader team. An ideal candidate will also act as a mentor to junior team members & demonstrate an ability to explain technical concepts in a simple language.
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