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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York City    Posted: Wednesday, September 23, 2020
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Peloton is looking for a self-motivated, dynamic attorney to work with our Media & Marketing Legal Team to facilitate key business & marketing functions. The Associate Counsel - Licensing & Marketing will be responsible for advising internal clients & will assist in managing outside counsel on brand licensing, marketing, trademark clearance, advertising compliance, Member experience, & related commercial transactions. This position requires a thorough understanding of Pelotons multifaceted business, including its partners, members, & competitors, in order to support the achievement of business objectives.


  • Assist with the strategic management of Peloton Legals brand licensing & marketing matters, including apparel licensing deals, advertising campaigns, social media reviews, creative asset & lockup reviews, & consumer & business insights
  • Develop & implement trademark clearance, marketing & social media best practices, process improvements & regular compliance trainings for various audiences within & external to Peloton
  • Advise internal clients & business partners on risks & opportunities related to Pelotons media assets & priorities, marketing claims, & brand positioning & licensing
  • Draft & negotiate commercial contracts for stakeholders in the apparel, marketing, creative, & brand organizations, with assistance of senior in-house attorneys and/or outside counsel where appropriate


  • Strong working knowledge of domestic & international laws & regulations governing fair use & trademark clearances, advertising (e.g., false advertising, claim substantiation, fair use & rights of publicity) as well as experience with intellectual property & marketing clearances
  • Experience drafting & negotiating license agreements, apparel distribution agreements, agency service agreements, statements of work, & talent agreements
  • Experience with drafting, reviewing & revising marketing assets & identifying potential risks to the business
  • Superior critical thinking skills, with a bias for action & confidence to make informed decisions that have both legal & business implications
  • Excellent communication & interpersonal skills, with an aptitude for working cross-functionally
  • Fastidious organization & focus in prioritizing & managing multiple projects at once
  • Ability to collaborate with all personality types, including creatives & other entertainment industry players
  • Knowledge about the consumer tech, social media, product placement & marketing world
  • Knowledge of union & collective bargaining (e.g., SAG) issues & rules & regulations is a plus
  • Enjoy working in a fast-paced, disruptive business
  • 3+ years experience at a top law firm or in-house practice focusing on marketing, advertising & ancillary matters (in-house experience is a plus)
  • A member in good standing of the NY CA, or comparable State Bar


Founded in 2012, Peloton is a global interactive fitness platform that brings the energy & benefits of studio-style workouts to the convenience & comfort of home. We use technology & design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, & Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks & challenging the status quo by continuously innovating & improving. Our team is made up of passionate brand ambassadors, & we know that together, we go far.

Headquartered in New York City, with offices, warehouses & retail showrooms in the US, UK & Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 & Fast50, as well as TIME's Genius Companies. Visit to learn more about joining our team.

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