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Wednesday, September 03, 2014 at 06:00 PM    Cost: $40
General Assembly Union Square, 41 Union Square West, 3rd Fl

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Ryan Kelly
Media Director, Catch24

About This Class

Sales is a vital part of every company. Sales managers, entrepreneurs, small business owners, marketing managers, and anyone involved in the sales process can benefit from having access to better metrics. In this class, you'll learn how to build and manage an efficient sales force. We'll discuss the importance of a sales funnel and establishing a CRM system to track revenues and performance. You'll also find out how to identify the best KPIs and metrics for various business types, and get the foundation you need to build a successful sales organization.


Understand the difference between b2b and b2c sales.
Learn helpful resources for sales managers.
Discover how to set effective goals for your sales team and incentivize them to perform.
Find out how to build a CRM system specific to your business.
Understand what the important KPIs are at each point in a sales funnel.

Prereqs & Preparation

Students should come prepared with a laptop.

About the Instructor

Ryan Kelly
Media Director,
Ryan Kelly has been named as one of the top 25 young alumni to watch by the Newhouse. Ryan's knowledge and expertise in digital strategy, advertising sales, planning, and buying comes from years spent consulting with hundreds of advertising clients, exploring tactics that will achieve their goals and providing them the maximum return on their investment. Ryan worked at The New York Times on one of the first integrated sales teams, WPP, at one of the first advertising networks, and was the Digital Director at Media-Corps, managing a 6 billion impression per month network. Currently as a partner at Catch24, Ryan works on accounts that include Salesforce, Oracle, and Lufthansa, and is in charge of new business development. With a background on both the agency and sales side, Ryan has personally managed over 20+ million in ad spend and has guest lectured at places like NYU and Yeshiva University, teaching how to both sell and create a comprehensive digital plan.
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