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EVENT DETAILS |
Data continues to be at the core of marketing, creativity, strategy, technology, media, and talent. This must attend, half-day event, held in an intimate and informal setting, gathers a cross section of high-profile leaders to clarify, inspire and debate what lies ahead.
7:30am Registration
8:30am Welcome and Introductions
Bill Tucker, EVP, Media and Data, 4A's
Nancy Hill, President-CEO, 4A's
Shenan Reed, President, Digital, North America, MEC
(MC for Data Summit 2016)
8:40am A Holding Company CEO's Perspective: A Fireside Chat, Nancy Hill with Michael Roth, Chairman and CEO, Interpublic Group
9:15 am How Marketers are Using Data to Manage Customer Journeys, David Edelman, Partner & Co-Leader, Global Digital Marketing Practice, McKinsey
9:50 am Industry Leaders' Perspectives: Empowering Marketing through Data, Radha Subramanyam, President of Insights, Research & Data Analytics, iHeartMedia; Shenan Reed, President, Digital, North America MEC; Tina Allan, EVP, Director, Data Solutions, BBDO New York; Sean Downey, VP, Americas Platform Solutions & Innovations, Google; Daniel Slotwiner, Facebook
Moderated by Ron Urbach, Chairman, Davis and Gilbert LLP
10:35 am Break
11:10 am Data at the Heart an Rx Discussion for Keeping it Healthy, George Ivie, CEO, Executive Director, Media Rating Council; Anne Hunter, Senior Vice President, Global Marketing Strategy, comScore, Inc.; Michael Tiffany, CEO, White Ops;
Mark Davenport, Senior Director of Analytics, The Trade Desk, Moderated by Joe Mandese, Editor-in-Chief, MediaPost
11:50 am Closing Keynote
12:25 pm Wrap-Up and Closing Remarks
12:30 pm Summit Ends
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