About This Class
Engagement is one of the hottest metrics in social marketing. While there are a number of ways to measure engagement, the concept can still feel nebulous. If you want to understand what makes an engaged member of a community, you have to walk in their shoes. This workshop will take you through how to set up a social marketing strategy that helps guide users in this journey, taking them from just merely being aware to becoming true brand advocates.
Prereqs & Preparation
Students should have a general understanding of digital marketing strategy and channels.
Please bring a laptop.
Takeaways
- Learn the four phases of customer engagement.
- Find out how to drive and communicate value to your customer.
- Discover ways to measure and define engagement based on your business goals.
About the Instructor