Laura Moreno Cabanillas


CEO,
Avanza Growth

You've probably heard of growth hacking, but do you really understand what it is? In this workshop, you'll not only learn about growth hacking and the methods that come with it, you'll also be able to start applying new strategies to significantly increase your customer base.

Knowledge of marketing concepts is helpful but not necessary. Please bring a laptop to class.

• Clearly define the term growth hacking and learn how companies are currently applying it to increase their user base.


• Create a growth hack strategy in order to optimize an existing product / company's conversion funnel.


• Present your growth hack strategies and defend your decisions.


• Understand viral campaigns, A/B testing and how to identify your most valuable acquisition channels

Laura Moreno Cabanillas

CEO,
Avanza Growth

Laura Moreno is an entrepreneur with 15+ years experience in growth hacking, business development, sales, consulting services and international trade. She is also the founder and CEO of Avanza Growth (www.avanzagrowth.com), a business advisory firm based in New York. Originally from Spain, she started her first company in Istanbul, Turkey in 2010, recently expanding to Brazil and the United States. Laura has helped clients of all sizes - from startups to Fortune 500 corporations - to grow their businesses worldwide.