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EVENT DETAILS |
Instructor: Monica Pereira
Location: Tekserve (23rd Street and 6th Ave)
Price: Free admission, beer and snacks sponsored by Tekserve
Google Analytics is an essential part of online businesses that rely on web data to drive growth. Join Monica Pereira for a beginner-friendly class that will help you master the basics of this popular tool. Learn how to interpret data, extract insights and identify opportunities to improve your user experience, conversion rate and more!
What you'll leave with:
How to approach analytics using ANY platform
A look inside the marketing analyst's mindset
How to identify exceptions and surface actionable insights
How to evaluate business goals and marketing efforts using The Marketing Map
Basic setup, navigation, and interface of Google Analytics
Terminology and mathematical formulas you need to know for Google Analytics
Advanced tools like custom segments, goals, events, and filters
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