ArtsTech returns to Projective Space this month with a panel discussion on the artist as entrepreneur. While the familiarity of galleries and other traditional models is sufficient for the sale and distribution of some artwork, there is much left to be desired for artists. We'll hear from an extraordinary group of panelists, including the writer Mike Pepi, gallerist Kelani Nichole, artists Martha Haley and Real Flow, and moderator Sarah Lehat of Emerging Collective, all of whom are looking to dive into the following guiding questions:

-What are other models or disruptions that we're seeing today-- either an individual artist or an organization -- that are bucking the traditional approach?

-How is success defined for an artist? If measured by revenuedo we weigh the total figure that goes to the studio or to individual artworks?

-Why do we look to the startup model for artists? How do we characterize the definition of a startup?

Schedule:

7:00pm Doors

7:30-8:30pm Panel Discussion

8:30-9:30pm Conversation continues over drinks & snacks

Speakers:

Mike Pepi writes about aesthetics, theory, and criticism. His work has appeared in frieze, e-flux, Flash Art, Art in America, DIS Magazine, The Straddler, The New Inquiry, Artwrit, The Art Newspaper, this is tomorrow, LEAP, the Apollo Magazine Blog, Big Red & Shiny, The Brooklyn Rail, Rhizome, and The New Criterion. He is a contributing editor at The Straddler, and organizes Cloud-Based Institutional Critique, a reading group focused on digital technologies and their relationship to cultural institutions.

Kelani Nicholeis an independent curator and user-centered design specialist working at the intersection of art and technology. She is co-founder and director of TRANSFER Gallery, an exhibition space exploring the friction between networked studio practice and its physical instantiation. The gallery's focus is todevelop new modes of exhibition and support for artists working with computer-based practices.

Martha Hipley is an artist working in digital and paint, occasionally under the brand everyoneisugly. Her blog tramps-loeil documents her work with male fashion photography and Tumblr fandom. In addition to being awarded a Rhizome microgrant for her project Untitled Twitter Hack, she is also the second best web surfer in the world.

Real Flow isan on-goingcollaborationbetweenDiann Bauer, Victoria Ivanova, ChristopherKulendran-Thomas andSuhail Malik. We doR&Dof finance and art. Real Flowoffers tailor-made financial solutions for contemporary art by crossing the now wholly permeable and artificially-maintained barriers between arts markets, markets in general, and arts flexible and porous semantics. Re-engineering the artworks commodity form, this venture tactically integrates art into its diverse channels of exhibition, circulation, and marketization.

Moderator:

Emerging Collectiveis an NGO which supportsartists working at the intersection of activism andthe avant-garde. Bridging the First World andGlobal South divide, Emerging Collective devotesits resources to producing immersive installationsthat provoke/advance political and social dialogue.